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    Consumer Behavior Building Marketing Strategy
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    Exam 7: Group Influence on Consumer Behavior
  5. Question
    Which Group Classification Variable Refers to the Closeness and Intimacy
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Which Group Classification Variable Refers to the Closeness and Intimacy

Question 105

Question 105

Multiple Choice

Which group classification variable refers to the closeness and intimacy of the group linkages?


A) membership
B) strength of social tie
C) number of members
D) type of contact
E) attraction

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