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    Consumer Behavior Building Marketing Strategy
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    Exam 7: Group Influence on Consumer Behavior
  5. Question
    Which Type of Group's Presumed Perspectives or Values Are Being
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Which Type of Group's Presumed Perspectives or Values Are Being

Question 108

Question 108

Multiple Choice

Which type of group's presumed perspectives or values are being used by an individual as the basis for his or her current behavior?


A) cohort group
B) generation group
C) community group
D) reference group
E) modeling group

Correct Answer:

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