Which of the Following Statements Is FALSE Regarding Word-Of-Mouth (WOM)

Multiple Choice

Which of the following statements is FALSE regarding word-of-mouth (WOM) communications?

A) It is estimated that two-thirds of all consumer product decisions are influenced by WOM.
B) Negative experiences are powerful motivators of WOM.
C) Going beyond satisfaction to deliver more than was expected appears to have the potential to generate substantial WOM.
D) Not all personal sources are equal in value.
E) Consumers generally trust advertising as much as they do WOM.