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  2. Topic
    Business
  3. Study Set
    Consumer behaviour
  4. Exam
    Exam 7: Post-Purchase Processes, Customer Satisfaction and Consumer Loyalty
  5. Question
    Doubt About the Wisdom of a Purchase Shortly After the Purchase
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Doubt About the Wisdom of a Purchase Shortly After the Purchase

Question 39

Question 39

True/False

Doubt about the wisdom of a purchase shortly after the purchase is referred to as post-purchase dissonance.

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