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    Business
  3. Study Set
    Consumer behaviour
  4. Exam
    Exam 11: Attitude and Attitude Change
  5. Question
    Cognitive Dissonance Is
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Cognitive Dissonance Is

Question 1

Question 1

Multiple Choice

Cognitive dissonance is:


A) a term first used by Leon Festinger.
B) usually more likely to occur with high-involvement purchases.
C) the experience of inconsistency between attitude components.
D) all of the given answers.

Correct Answer:

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