Multiple Choice
Cognitive dissonance is:
A) a term first used by Leon Festinger.
B) usually more likely to occur with high-involvement purchases.
C) the experience of inconsistency between attitude components.
D) all of the given answers.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q2: Emotional advertisements may enhance attitude formation or
Q3: Cognitive dissonance occurs when the principle of
Q4: Attitude change strategies can initially focus on
Q5: Comparative advertising:<br>A) tends to be considered as
Q6: The larger the attitude score (using the
Q7: Each individual may evaluate the same belief
Q8: Which of the following is not important
Q9: To use ideal attribute levels in product
Q10: The cognitive component of an attitude is
Q11: For fear appeals to be effective:<br>A) the