Multiple Choice
Imagine that you are trying to persuade an audience to buy your brand of toothbrush.You know that the audience's attitudes about toothbrushes are cognitively based.You should construct an argument that emphasizes
A) the good feelings that result from using your toothbrush.
B) the important health features of your toothbrush.
C) the value of clean teeth and gums.
D) the merits of competitors' toothbrushes.
Correct Answer:

Verified
Correct Answer:
Verified
Q28: The authors of your text suggest that
Q43: _ theory posits that when people feel
Q51: A public service ad on television shows
Q52: Recall that Andrew Davidson and James Jaccard
Q58: You are reading a billboard that says,"L&H
Q75: Who is more likely to use the
Q85: George is trying to decide which of
Q102: You have observed that there is more
Q122: In all likelihood, attitudes toward _ are
Q192: In order to change attitudes about something