Multiple Choice
You are reading a billboard that says,"L&H shoes: comfort and style for your whole family." Where would such an ad be most effective,according to research by Han & Shavitt (1994) on cultural differences in persuasion?
A) Chigago in the U.S.
B) London in the U.K.
C) Shanghai in China
D) Toronto in Canada
Correct Answer:
Verified
Correct Answer:
Verified
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