To Diagnose the Sources of a Firm's Poor Financial Performance,it

Multiple Choice

To diagnose the sources of a firm's poor financial performance,it is useful to:

A) Focus on the firm's cash flow statement rather than its income statement and balance sheet
B) Concentrate on sales growth and market share rather than profit data
C) Adopt a forward-looking approach through analyzing share price performance rather than looking at backward-looking accounting statements
D) Disaggregate overall return on capital into its component items