Segmenters, in Contrast to Combiners

Multiple Choice

Segmenters, in contrast to combiners:

A) try to aim at homogeneous submarkets of larger product-markets.
B) see one aggregate demand curve for a generic market.
C) are accepting the likelihood of lower sales.
D) assume that everyone in a broad product-market has the same needs.
E) develop general-purpose marketing mixes that appeal to several submarkets.