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    Services Marketing Interactive Approach
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    Exam 9: Promoting the Interactive Service Experience
  5. Question
    A Vividness Strategy Is an Advertising Approach That Attempts to Tangibilize
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A Vividness Strategy Is an Advertising Approach That Attempts to Tangibilize

Question 29

Question 29

True/False

A vividness strategy is an advertising approach that attempts to tangibilize the intangible.

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