True/False
Organizations that rely heavily on sales promotions run the risk of creating a circumstance in which some customers will use its services only when a sales promotion is offered.
Correct Answer:

Verified
Correct Answer:
Verified
Q29: A vividness strategy is an advertising approach
Q30: Which of the following is NOT an
Q31: A free sample is an example of<br>A)an
Q32: COMPLETION QUESTIONS<br>Integrated Marketing Communication<br>Tangibilizing the Service<br>Promotion<br>Promotion Mix<br>Advertising<br>Personal
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Q35: Which of the following approaches is not
Q36: Describe the primary function(s)of promotion.
Q37: Describe the guidelines for developing effective service
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Q39: COMPLETION QUESTIONS<br>Integrated Marketing Communication<br>Tangibilizing the Service<br>Promotion<br>Promotion Mix<br>Advertising<br>Personal