Essay
COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal Selling
Sales Promotions
Public Relations
Word-of-Mouth Communication
Vividness Strategy
Suggestive Selling
Publicity
The Internet
-________________ uses concrete language,tangible objects,and dramatization techniques to tangibilize the intangible.
Correct Answer:
Verified
Correct Answer:
Verified
Q27: It is not yet possible to utilize
Q28: Word-of-mouth communication is often perceived as not
Q29: A vividness strategy is an advertising approach
Q30: Which of the following is NOT an
Q31: A free sample is an example of<br>A)an
Q33: Service marketers are doing a good job
Q34: Organizations that rely heavily on sales promotions
Q35: Which of the following approaches is not
Q36: Describe the primary function(s)of promotion.
Q37: Describe the guidelines for developing effective service