Multiple Choice
Which of the following is NOT an element of the services promotional mix?
A) Personal selling
B) Participants
C) Public relations
D) Sales promotion
E) Advertising
Correct Answer:
Verified
Correct Answer:
Verified
Q25: Service organizations are shifting their promotion strategies
Q26: Can the promotional mix elements be interchanged
Q27: It is not yet possible to utilize
Q28: Word-of-mouth communication is often perceived as not
Q29: A vividness strategy is an advertising approach
Q31: A free sample is an example of<br>A)an
Q32: COMPLETION QUESTIONS<br>Integrated Marketing Communication<br>Tangibilizing the Service<br>Promotion<br>Promotion Mix<br>Advertising<br>Personal
Q33: Service marketers are doing a good job
Q34: Organizations that rely heavily on sales promotions
Q35: Which of the following approaches is not