Essay
COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal Selling
Sales Promotions
Public Relations
Word-of-Mouth Communication
Vividness Strategy
Suggestive Selling
Publicity
The Internet
-______________________ refers to making the service more concrete.
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Q18: The Internet enables service organizations to qualify
Q19: It is not necessary for service organizations
Q20: COMPLETION QUESTIONS<br>Integrated Marketing Communication<br>Tangibilizing the Service<br>Promotion<br>Promotion Mix<br>Advertising<br>Personal
Q21: What is the relationship between integrated marketing
Q22: COMPLETION QUESTIONS<br>Integrated Marketing Communication<br>Tangibilizing the Service<br>Promotion<br>Promotion Mix<br>Advertising<br>Personal
Q24: Service marketers should consider using integrated marketing
Q25: Service organizations are shifting their promotion strategies
Q26: Can the promotional mix elements be interchanged
Q27: It is not yet possible to utilize
Q28: Word-of-mouth communication is often perceived as not