Short Answer
What is the relationship between integrated marketing communication and the promotional mix?
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Q16: COMPLETION QUESTIONS<br>Integrated Marketing Communication<br>Tangibilizing the Service<br>Promotion<br>Promotion Mix<br>Advertising<br>Personal
Q17: In order to persuade customers to try
Q18: The Internet enables service organizations to qualify
Q19: It is not necessary for service organizations
Q20: COMPLETION QUESTIONS<br>Integrated Marketing Communication<br>Tangibilizing the Service<br>Promotion<br>Promotion Mix<br>Advertising<br>Personal
Q22: COMPLETION QUESTIONS<br>Integrated Marketing Communication<br>Tangibilizing the Service<br>Promotion<br>Promotion Mix<br>Advertising<br>Personal
Q23: COMPLETION QUESTIONS<br>Integrated Marketing Communication<br>Tangibilizing the Service<br>Promotion<br>Promotion Mix<br>Advertising<br>Personal
Q24: Service marketers should consider using integrated marketing
Q25: Service organizations are shifting their promotion strategies
Q26: Can the promotional mix elements be interchanged