Essay
COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal Selling
Sales Promotions
Public Relations
Word-of-Mouth Communication
Vividness Strategy
Suggestive Selling
Publicity
The Internet
-_____________ is an attractive tool for informing or persuading customers about complex or expensive services.
Correct Answer:
Verified
Correct Answer:
Verified
Q15: Personal selling is an attractive tool for
Q16: COMPLETION QUESTIONS<br>Integrated Marketing Communication<br>Tangibilizing the Service<br>Promotion<br>Promotion Mix<br>Advertising<br>Personal
Q17: In order to persuade customers to try
Q18: The Internet enables service organizations to qualify
Q19: It is not necessary for service organizations
Q21: What is the relationship between integrated marketing
Q22: COMPLETION QUESTIONS<br>Integrated Marketing Communication<br>Tangibilizing the Service<br>Promotion<br>Promotion Mix<br>Advertising<br>Personal
Q23: COMPLETION QUESTIONS<br>Integrated Marketing Communication<br>Tangibilizing the Service<br>Promotion<br>Promotion Mix<br>Advertising<br>Personal
Q24: Service marketers should consider using integrated marketing
Q25: Service organizations are shifting their promotion strategies