Multiple Choice
Experimenting with a service setting is a good idea when
A) the benefits associated with the change in the servicescape exceed its costs.
B) a significant aspect of service delivery is moved from its frontstage location.
C) a significant aspect of service delivery is moved from its backstage location.
D) All of these represent appropriate situations for experimenting with a service.
E) None of these represents appropriate situations for experimenting with a service.
Correct Answer:

Verified
Correct Answer:
Verified
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