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    Services Marketing Interactive Approach
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    Exam 5: Designing the Service Setting
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    You and a Business Partner Wanted to Open a Service
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You and a Business Partner Wanted to Open a Service

Question 37

Question 37

Essay

You and a business partner wanted to open a service organization.As you and your partner were planning the service setting,your partner wanted to create a servicescape that would be all things to all people.How would you respond to your partner? Explain your answer.

Correct Answer:

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Answered by ExamLex AI

I understand the desire to appeal to a w...

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