Multiple Choice
Service marketers who use e-servicescapes need not be concerned about developing their web pages
A) to be functionally and aesthetically appealing.
B) in a way that does not enhance its navigability and reliability.
C) to make effective use of text and graphics.
D) All of these are concerns in the development of web pages.
E) None of these are concerns in the development of web pages.
Correct Answer:
Verified
Correct Answer:
Verified
Q31: COMPLETION QUESTIONS<br>Service Setting or Servicescape<br>Frontstage<br>Atmospherics<br>Backstage<br>E-servicescape<br>Avoidance<br>Approach<br>-_ setting is
Q32: During a recent meeting with top management,the
Q33: COMPLETION QUESTIONS<br>Service Setting or Servicescape<br>Frontstage<br>Atmospherics<br>Backstage<br>E-servicescape<br>Avoidance<br>Approach<br>-_ are the
Q34: What is often the most important tangible
Q35: Recently,your company decided to open a new
Q37: You and a business partner wanted to
Q38: Experimenting with a service setting is a
Q39: A customer may find the same service
Q40: When designing a servicescape,it is not necessary
Q41: Experimenting with the service setting allows managers