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    Services Marketing Interactive Approach
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    Exam 10: Building Customer Loyalty Through Service Quality
  5. Question
    The _________ Program,developed in Europe,is a Quality Standard That Every
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The _________ Program,developed in Europe,is a Quality Standard That Every

Question 4

Question 4

Multiple Choice

The _________ program,developed in Europe,is a quality standard that every respectable organization in the world strives to achieve.


A) Deming approach
B) Juran approach
C) Malcolm Baldrige approach
D) ISO 9000
E) PIMS

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