Question 1

In 2011,the ten most populous countries in the world accounted for just over ________ percent of the world income.

Accepted Answer

A)  ten
B)  twenty
C)  thirty
D)  forty
E)  fifty E

Question 2

Standardized global marketing is analogous to mass marketing in a single country and is also known as differentiated target marketing.

Accepted Answer

A) True 
 B)False  False

Question 3

Ericsson,IKEA,Saab,and other companies based in Sweden have looked beyond their borders for significant growth market because:

Accepted Answer

A)  Sweden has high total annual income.
B)  Sweden has low total annual income.
C)  Sweden has a smaller population.
D)  Sweden is land locked geographically.
E)  Sweden has relaxed export policies. C

Question 4

A global segment is referred to as "global teens" which includes:

Accepted Answer

A)  people with shared interest in fashions.
B)  affluent,well-traveled persons.
C)  movie stars.
D)  technology professionals.
E)  persons having power.

Question 5

When a marketer understands that a product satisfies a buyer's rational criteria while also evoking an emotional response,the marketer should:

Accepted Answer

A)  only target consumers in high-income countries.
B)  utilize a multi-tiered targeting strategy rather than a concentrated strategy.
C)  commission psychographic segmentation studies to augment demographic data.
D)  create advertising that reflects a bipolar,high-tech and high-touch approach.
E)  follow normal targeting strategy.

Question 6

Campbell's Soup is making significant inroads into Japan's $500 million soup market as time-pressed homemakers place a premium on convenience.This type of consumer segmentation by Campbell's Soup is referred to as:

Accepted Answer

A)  demographic.
B)  occupational.
C)  psychographic.
D)  benefit.
E)  behavioral.

Question 7

For years,ads for Volvo automobiles stressed safety features and protection in the event of a crash.Thus,Volvo automobiles developed a reputation based on which positioning strategy?

Accepted Answer

A)  use / user
B)  attribute / benefit
C)  competition
D)  high touch
E)  quality / price

Question 8

The strategy that identifies a brand as a symbol of a particular global segment is known as:

Accepted Answer

A)  foreign consumer culture positioning.
B)  global consumer culture positioning.
C)  local consumer culture positioning.
D)  global market positioning.
E)  demographic market positioning.

Question 9

Differentiated global marketing represents a more ambitious approach than concentrated target marketing.

Accepted Answer

A) True 
 B)False

Question 10

What is psychographic segmentation,and how do marketers use it in targeting different world markets?

Accepted Answer

The answer of What is psychographic segmentation,and how do marketers...

Question 11

After evaluating the identified segments,decisions have to be made whether to pursue a particular opportunity or not.Assuming the decision is made to proceed,an appropriate targeting strategy must be developed.Explain the basic categories of target marketing strategies and how they can be implemented.

Accepted Answer

The answer of After evaluating the identified segments,decisions have to...

Question 12

India is the world's fastest growing cell phone market with the industry expanding at a rate of 50% annually with 5 million new subscribers added every month.This is an indication of continued private-sector growth.

Accepted Answer

A) True 
 B)False

Question 13

Positioning refers to the act of:

Accepted Answer

A)  determining on what points on the globe to target.
B)  ensuring a choice retail shelf location.
C)  differentiating a brand in customer's mind.
D)  formulating a private label strategy.
E)  formulating a companion product.

Question 14

SRI International developed Values and Lifestyles (VALS).Such a consumer profile would be helpful for which type of segmentation?

Accepted Answer

A)  demographic
B)  occupational
C)  psychographic
D)  behavioral
E)  gender

Question 15

Sony's U.S.Consumer segments included all of the following except:

Accepted Answer

A)  Affluent.
B)  Zoomers.
C)  SoHo.
D)  Gen Y.
E)  Fashionists.

Question 16

"Frugal Engineering" and "Reverse Innovation" are some of the terms that GE,Proctor & Gamble,Siemens,and Unilever are using to describe efforts to penetrate more deeply into emerging markets.

Accepted Answer

A) True 
 B)False

Question 17

Assume that the market segment is judged to be large enough,and the strong competitors are either absent or deemed to be vulnerable,then is it safe to enter the country? Justify your answer by giving reasons.

Accepted Answer

The answer of Assume that the market segment is judged...

Question 18

Several years ago,the DMBB agency created a single-country psychographic profile that includes segment labels such as "Cossacks" and "Kuptsy." What country does the survey cover?

Accepted Answer

A)  India
B)  Japan
C)  Russia
D)  China
E)  Vietnam

Question 19

The concentration of income in the high-income and large-population countries means that a company can be "global" by targeting buyers in:

Accepted Answer

A)  just 50 countries.
B)  just 20 countries.
C)  just 10 or fewer countries.
D)  just 30 countries.
E)  none of the above

Question 20

Managers must decide how well a company's product fits the country market by asking the following questions except:

Accepted Answer

A)  Will adaptation be required?
B)  Will import restriction drive up the product price?
C)  Is it advisable to source locally?
D)  Will strong home currency have an adverse impact on product price?
E)  Will it be possible to neglect home-country regulations?

Exam 7: Segmentation,targeting,and Positioning

In 2011,the ten most populous countries in the world accounted for just over ________ percent of the world income.

Standardized global marketing is analogous to mass marketing in a single country and is also known as differentiated target marketing.

Ericsson,IKEA,Saab,and other companies based in Sweden have looked beyond their borders for significant growth market because:

A global segment is referred to as "global teens" which includes:

When a marketer understands that a product satisfies a buyer's rational criteria while also evoking an emotional response,the marketer should:

Campbell's Soup is making significant inroads into Japan's $500 million soup market as time-pressed homemakers place a premium on convenience.This type of consumer segmentation by Campbell's Soup is referred to as:

For years,ads for Volvo automobiles stressed safety features and protection in the event of a crash.Thus,Volvo automobiles developed a reputation based on which positioning strategy?

The strategy that identifies a brand as a symbol of a particular global segment is known as:

Differentiated global marketing represents a more ambitious approach than concentrated target marketing.

What is psychographic segmentation,and how do marketers use it in targeting different world markets?

India is the world's fastest growing cell phone market with the industry expanding at a rate of 50% annually with 5 million new subscribers added every month.This is an indication of continued private-sector growth.

Positioning refers to the act of:

SRI International developed Values and Lifestyles (VALS) .Such a consumer profile would be helpful for which type of segmentation?

Sony's U.S.Consumer segments included all of the following except:

"Frugal Engineering" and "Reverse Innovation" are some of the terms that GE,Proctor & Gamble,Siemens,and Unilever are using to describe efforts to penetrate more deeply into emerging markets.

Assume that the market segment is judged to be large enough,and the strong competitors are either absent or deemed to be vulnerable,then is it safe to enter the country? Justify your answer by giving reasons.

Several years ago,the DMBB agency created a single-country psychographic profile that includes segment labels such as "Cossacks" and "Kuptsy." What country does the survey cover?

The concentration of income in the high-income and large-population countries means that a company can be "global" by targeting buyers in:

Managers must decide how well a company's product fits the country market by asking the following questions except: