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One Framework That Helps with Studying the Influence of Culture

Question 50

Multiple Choice

One framework that helps with studying the influence of culture on global advertising is the cultural classification scheme developed by Dutch researcher
Geert Hofstede. One dimension refers to the extent that people within the culture
Prefer structured situations with clear cut rules and little ambiguity. This dimension
Would best be described as:


A) power distance.
B) long-termism.
C) uncertainty avoidance.
D) individualism.
E) masculinity.

Correct Answer:

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