Multiple Choice
As an illustration of a barrier to advertising standardization, Ray-Ban had to re-shoot a sunglasses commercial for Malaysia because the original version had Caucasian
Actors. In Malaysia, ads featuring Caucasians are not allowed. This example would
Be an example of which of the following barriers to standardization of international
Advertising?
A) cultural differences.
B) budget.
C) advertising regulations.
D) differences in the degree of market development.
E) the "Not Invented Here" syndrome.
Correct Answer:
Verified
Correct Answer:
Verified
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