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    Global Marketing Management Study Set 2
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    Exam 7: Segmentation, Targeting, and Positioning
  5. Question
    Global Benefit Segmentation Focuses on Value, Which Is the Denominator
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Global Benefit Segmentation Focuses on Value, Which Is the Denominator

Question 12

Question 12

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Global benefit segmentation focuses on value, which is the denominator of the value equation.

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