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    Global Marketing Management Study Set 2
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    Exam 7: Segmentation, Targeting, and Positioning
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    According to D'Arcy Masius Benton & Bowles's Psychographic Study in Europe
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According to D'Arcy Masius Benton & Bowles's Psychographic Study in Europe

Question 16

Question 16

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According to D'Arcy Masius Benton & Bowles's psychographic study in Europe, Affluent Materialists are characterized as being content with the comfort of their homes, families, friends, and community.

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