Multiple Choice
Which of the following segments labeled by D'Arcy Masius Benton & Bowles (DMBB) consists of status-conscious and ambitious Europeans, many of whom are business professionals, who use conspicuous consumption to communicate their success to others?
A) Successful Idealists
B) Comfortable Belongers
C) Affluent Materialists
D) Disaffected Survivors
Correct Answer:
Verified
Correct Answer:
Verified
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