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Which of the Following Segments Labeled by D'Arcy Masius Benton

Question 14

Multiple Choice

Which of the following segments labeled by D'Arcy Masius Benton & Bowles (DMBB) is concentrated in high-crime, urban inner-city neighborhoods and tends to be either resentful or resigned?


A) Affluent Materialists
B) Successful Idealists
C) Disaffected Survivors
D) Comfortable Belongers

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