In the Farming of the Future Example in the Book

Multiple Choice

In the farming of the future example in the book, who has become the most interesting "persona" as top priority target customer?

A) The Steady Eddy Farmer, who has worked his farm for thirty plus years
B) The Up and Comer Farmer, who tends to be younger and a heavy user of technology
C) The Sun Downer, who is a part time farmer
D) The Livestock Farmer, whose main focus is raising cattle