Multiple Choice
Why is it important to identify segments with innovative customers?
A) So R&D becomes more expensive
B) So you can save money on distribution
C) So different distribution opportunities become available
D) Because innovative customers are more likely to try new products
Correct Answer:
Verified
Correct Answer:
Verified
Q2: For the chocolate example in the book,
Q3: A customer who is stuck on a
Q4: Successful startups typically<br>A) try to be all
Q5: What is a characteristic of a market
Q6: What are customer attitudes?<br>A) Specific desires and
Q7: Why is it important to try to
Q8: What are customer behaviors?<br>A) Demographic variables<br>B) Specific
Q9: What would not be a good axes
Q10: What are useful segmentation variables for a
Q11: What is an end-user?<br>A) The person who