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The Information Needed for the Marketing Program,Step 3 of the Planning

Question 115

Multiple Choice

The information needed for the marketing program,Step 3 of the planning phase,includes: (1) marketing mix actions and (2) __________.


A) positioning studies
B) market-product grids with target segments and product groupings
C) detailed plans to execute the marketing program
D) projected future sales,expenses,and profits
E) trends for industry and competitors

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