The Information Needed for the Marketing Program,Step 3 of the Planning

Multiple Choice

The information needed for the marketing program,Step 3 of the planning phase,includes: (1) marketing mix actions and (2) __________.

A) positioning studies
B) market-product grids with target segments and product groupings
C) detailed plans to execute the marketing program
D) projected future sales,expenses,and profits
E) trends for industry and competitors