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For Marketers, the Primary Objective of a Sweepstakes Is to

Question 349

Multiple Choice

For marketers, the primary objective of a sweepstakes is to


A) generate store traffic.
B) retaliate against competitors' actions.
C) encourage present customers to buy more and minimize brand-switching behavior.
D) build goodwill.
E) encourage retailer support.

Correct Answer:

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