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    Exam 11: Managing Successful Products, Services, and Brands
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    An Organization's Use of a Name, Phrase, Design, Symbol, or Combination
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An Organization's Use of a Name, Phrase, Design, Symbol, or Combination

Question 205

Question 205

Multiple Choice

An organization's use of a name, phrase, design, symbol, or combination of these to identify its products and distinguish them from those of competitors is referred to as


A) a label.
B) branding.
C) a trademark.
D) a brand name.
E) a trade name.

Correct Answer:

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