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As Figure 9-4 Above Shows,there Are Four General Categories Used

Question 183

Multiple Choice

As Figure 9-4 above shows,there are four general categories used to segment consumer markets in the U.S. ,each having its own variables and typical breakdowns that can be used to segment them."B" describes the __________ base of segmentation.


A) behavioral
B) demographic
C) geographic
D) psychographic
E) product

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