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As Figure 9-7 Above Shows,there Are Three General Bases Used

Question 181

Multiple Choice

As Figure 9-7 above shows,there are three general bases used to segment organizational markets in the U.S. ,each having its own segmentation variables and typical breakdowns that can be used to segment them."C" describes the __________ base of segmentation.


A) behavioral
B) geographic
C) demographic
D) psychographic
E) product

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