Question 1

Franchising is similar to licensing but tends to involve

Accepted Answer

A)  longer-term commitments. 
B)  strict operating procedures. 
C)  manufacturing firms rather than service firms. 
D)  cross-functional teams. 
A)  longer-term commitments. 
B)  strict operating procedures. 
C)  manufacturing firms rather than service firms. 
D)  cross-functional teams. A

Question 2

_____ can be used as a strategy for bypassing restrictions on advertising enforced by some foreign governments.

Accepted Answer

A)  Market entry 
B)  Telemarketing 
C)  Sales promotions 
D)  Strategic alliances 
A)  Market entry 
B)  Telemarketing 
C)  Sales promotions 
D)  Strategic alliances C

Question 3

Governments are unstable in many countries; social unrest and even armed conflict must sometimes be reckoned with. This problem that a firm faces while entering the market pertains to

Accepted Answer

A)  import restrictions. 
B)  political uncertainty. 
C)  cultural misunderstanding. 
D)  ownership restrictions. 
A)  import restrictions. 
B)  political uncertainty. 
C)  cultural misunderstanding. 
D)  ownership restrictions. B

Question 4

A company looking to expand globally should pretest integrated marketing communication efforts in the targeted country to

Accepted Answer

A)  ensure that messages are translated accurately. 
B)  avoid spending resources to correct subtle differences in meaning. 
C)  reduce the competitive advantage of other global players. 
D)  replace its brand name with a local one. 
A)  ensure that messages are translated accurately. 
B)  avoid spending resources to correct subtle differences in meaning. 
C)  reduce the competitive advantage of other global players. 
D)  replace its brand name with a local one.

Question 5

A manufacturer that establishes its own foreign branch, and sells directly to other intermediaries will have

Accepted Answer

A)  no control over distribution. 
B)  absolute control over distribution. 
C)  to relinquish some control over distribution. 
D)  lesser potential to influence these intermediaries. 
A)  no control over distribution. 
B)  absolute control over distribution. 
C)  to relinquish some control over distribution. 
D)  lesser potential to influence these intermediaries.

Question 6

The underlying dimensions of which of these refer to the ability to project a global versus national identity, a worldwide versus domestic commitment to employees, and a willingness to tolerate interdependence among business units?

Accepted Answer

A)  Structure 
B)  Management processes 
C)  People 
D)  Culture 
A)  Structure 
B)  Management processes 
C)  People 
D)  Culture

Question 7

All of the following are suggestions for companies seeking to successfully market to global consumers, except

Accepted Answer

A)  ensure that the company and brand name translate favorably in the language of the target country. 
B)  make sure the product is always exported to the foreign country without modifications. 
C)  research the prices of similar products in the target country or region. 
D)  decide whether the targeted country or region will require a unique marketing strategy. 
A)  ensure that the company and brand name translate favorably in the language of the target country. 
B)  make sure the product is always exported to the foreign country without modifications. 
C)  research the prices of similar products in the target country or region. 
D)  decide whether the targeted country or region will require a unique marketing strategy.

Question 8

To be successful, organizations must collect and analyze pertinent information to support the basic go/no-go decision before entering foreign markets. All of the following are organizational issues that must be considered toward this end, except

Accepted Answer

A)  population characteristics. 
B)  ability to buy. 
C)  differences in research tasks and processes. 
D)  duplication of previous success. 
A)  population characteristics. 
B)  ability to buy. 
C)  differences in research tasks and processes. 
D)  duplication of previous success.

Question 9

All of the following observations are true of the global distribution strategy except

Accepted Answer

A)  Selling to resident buyers, export agents, or export merchants located in the United States constitutes the indirect channel of distribution. 
B)  Manufacturers have greater control over distribution when they select agents and distributors located in foreign markets. 
C)  If manufacturers establish their own foreign branch, they greatly increase control over their global distribution system. 
D)  Agents located in foreign markets assume title to the manufacturers' products, while distributors do not. 
A)  Selling to resident buyers, export agents, or export merchants located in the United States constitutes the indirect channel of distribution. 
B)  Manufacturers have greater control over distribution when they select agents and distributors located in foreign markets. 
C)  If manufacturers establish their own foreign branch, they greatly increase control over their global distribution system. 
D)  Agents located in foreign markets assume title to the manufacturers' products, while distributors do not.

Question 10

When American manufacturers first started exporting refrigerators to Europe, they essentially exported the same models sold in the United States. However, the refrigerators were the wrong size, shape, and temperature range for some areas and had weak appeal in others-thus failing miserably. This failure can be best attributed to

Accepted Answer

A)  the lack of personal selling on the part of the sales force. 
B)  entering a domestic market without extensive product planning. 
C)  the lack of adequate pricing strategies in foreign markets. 
D)  problems encountered in effectively using census data. 
A)  the lack of personal selling on the part of the sales force. 
B)  entering a domestic market without extensive product planning. 
C)  the lack of adequate pricing strategies in foreign markets. 
D)  problems encountered in effectively using census data.

Question 11

With regard to global branding balancing global and local control is very important in all of the following areas, except

Accepted Answer

A)  organization structure. 
B)  entry strategies. 
C)  individual behavior. 
D)  coordination processes. 
A)  organization structure. 
B)  entry strategies. 
C)  individual behavior. 
D)  coordination processes.

Question 12

Continental Airlines and Air France entered into a(n) _____ in which both agreed to blend their flight schedules and share passenger check-ins to provide greater convenience to both airlines' customers. Both of these airlines have a worldwide presence and have pledged long-term and total cooperation in customer service.

Accepted Answer

A)  strategic alliance 
B)  indirect ownership 
C)  export agreement 
D)  franchise agreement 
A)  strategic alliance 
B)  indirect ownership 
C)  export agreement 
D)  franchise agreement

Question 13

By investing solely in domestic operations or not willing to adapt products to foreign markets, U.S. companies are more susceptible to

Accepted Answer

A)  higher economies of scale. 
B)  domestic competition. 
C)  foreign incursions. 
D)  diminished operating costs. 
A)  higher economies of scale. 
B)  domestic competition. 
C)  foreign incursions. 
D)  diminished operating costs.

Question 14

Which is true of selecting media in foreign markets?

Accepted Answer

A)  There is a media directory that covers all the media available throughout the world. 
B)  Media that are traditionally used in the domestic market may not be available in foreign markets. 
C)  Where data are available, their accuracy is always conclusive. 
D)  If media are available, they are able to reach all potential buyers. 
A)  There is a media directory that covers all the media available throughout the world. 
B)  Media that are traditionally used in the domestic market may not be available in foreign markets. 
C)  Where data are available, their accuracy is always conclusive. 
D)  If media are available, they are able to reach all potential buyers.

Question 15

FedEx opened a wholly owned subsidiary in the form of a regional distribution center in the Philippines in 1995. Besides certain unavoidable political risks, what is a major disadvantage associated with this form of direct ownership?

Accepted Answer

A)  Huge losses 
B)  Competitive conflict 
C)  Huge costs 
D)  No control of proprietary knowledge 
A)  Huge losses 
B)  Competitive conflict 
C)  Huge costs 
D)  No control of proprietary knowledge

Question 16

Which of the following is an example of a defensive strategic goal that might be used to explain why MTV developed MTV European, a pan-European cable and satellite system that transmits music-based programming across the continent?

Accepted Answer

A)  To maximize its total sales revenues. 
B)  To improve its overall market position. 
C)  To increase its long-term growth and profit prospects. 
D)  To preempt competitors' global moves. 
A)  To maximize its total sales revenues. 
B)  To improve its overall market position. 
C)  To increase its long-term growth and profit prospects. 
D)  To preempt competitors' global moves.

Question 17

Why would an American company like Soft Sheen want to use direct ownership to manufacture and market its hair-care products to South Africans?

Accepted Answer

A)  No overhead costs. 
B)  Lack of trade barriers. 
C)  Absence of financial risks. 
D)  Ability to maintain tight control over its operations. 
A)  No overhead costs. 
B)  Lack of trade barriers. 
C)  Absence of financial risks. 
D)  Ability to maintain tight control over its operations.

Question 18

Exxon Mobile opened its first 'On the Run' store in Chile. The service station/store combines the familiar pumping islands, convenience stores, and separate food courts. The success of the store led to the opening of more than 300 'On the Run' stores worldwide. Identify the offensive strategic goal that can explain why Exxon Mobil opened 'On the Run' stores worldwide.

Accepted Answer

A)  To increase long-term growth and profit prospects. 
B)  To prevent global consolidation. 
C)  To preempt competitors' from opening similar stores. 
D)  To avoid being locked out of markets by arriving too late. 
A)  To increase long-term growth and profit prospects. 
B)  To prevent global consolidation. 
C)  To preempt competitors' from opening similar stores. 
D)  To avoid being locked out of markets by arriving too late.

Question 19

The United States takes a census every 10 years. Japan and Canada conduct one every five years and some northern European nations are abandoning the census as a data-collection tool altogether. These differences create a problem in using census data and pertain to

Accepted Answer

A)  language. 
B)  timeliness. 
C)  data content. 
D)  availability in the united states. 
A)  language. 
B)  timeliness. 
C)  data content. 
D)  availability in the united states.

Question 20

An American manufacturer sells directly to organizational buyers in the foreign market. He is most likely to have _____ over distribution.

Accepted Answer

A)  no control 
B)  absolute control 
C)  very little control 
D)  much control 
A)  no control 
B)  absolute control 
C)  very little control 
D)  much control

Franchising is similar to licensing but tends to involve

_____ can be used as a strategy for bypassing restrictions on advertising enforced by some foreign governments.

Governments are unstable in many countries; social unrest and even armed conflict must sometimes be reckoned with. This problem that a firm faces while entering the market pertains to

A company looking to expand globally should pretest integrated marketing communication efforts in the targeted country to

A manufacturer that establishes its own foreign branch, and sells directly to other intermediaries will have

The underlying dimensions of which of these refer to the ability to project a global versus national identity, a worldwide versus domestic commitment to employees, and a willingness to tolerate interdependence among business units?

All of the following are suggestions for companies seeking to successfully market to global consumers, except

To be successful, organizations must collect and analyze pertinent information to support the basic go/no-go decision before entering foreign markets. All of the following are organizational issues that must be considered toward this end, except

All of the following observations are true of the global distribution strategy except

With regard to global branding balancing global and local control is very important in all of the following areas, except

By investing solely in domestic operations or not willing to adapt products to foreign markets, U.S. companies are more susceptible to

Which is true of selecting media in foreign markets?

FedEx opened a wholly owned subsidiary in the form of a regional distribution center in the Philippines in 1995. Besides certain unavoidable political risks, what is a major disadvantage associated with this form of direct ownership?

Which of the following is an example of a defensive strategic goal that might be used to explain why MTV developed MTV European, a pan-European cable and satellite system that transmits music-based programming across the continent?

Why would an American company like Soft Sheen want to use direct ownership to manufacture and market its hair-care products to South Africans?

The United States takes a census every 10 years. Japan and Canada conduct one every five years and some northern European nations are abandoning the census as a data-collection tool altogether. These differences create a problem in using census data and pertain to

An American manufacturer sells directly to organizational buyers in the foreign market. He is most likely to have _____ over distribution.

Strategic Planning and the Marketing Management Process

Marketing Research : Process and Systems for Decision Making

Consumer Behavior

Business, Government, and Institutional Buying

Market Segmentation

Product and Brand Strategy

New Product Planning and Development

Integrated Marketing Communications : Advertising, Sales Promotion, Public Relations, and Direct Marketing

Personal Selling, Relationship Building, and Sales Management

Distribution Strategy

Pricing Strategy

The Marketing of Services

Filters

Exam 13: Global Marketing

Franchising is similar to licensing but tends to involve

_____ can be used as a strategy for bypassing restrictions on advertising enforced by some foreign governments.

Governments are unstable in many countries; social unrest and even armed conflict must sometimes be reckoned with. This problem that a firm faces while entering the market pertains to

A company looking to expand globally should pretest integrated marketing communication efforts in the targeted country to

A manufacturer that establishes its own foreign branch, and sells directly to other intermediaries will have

The underlying dimensions of which of these refer to the ability to project a global versus national identity, a worldwide versus domestic commitment to employees, and a willingness to tolerate interdependence among business units?

All of the following are suggestions for companies seeking to successfully market to global consumers, except

To be successful, organizations must collect and analyze pertinent information to support the basic go/no-go decision before entering foreign markets. All of the following are organizational issues that must be considered toward this end, except

All of the following observations are true of the global distribution strategy except

With regard to global branding balancing global and local control is very important in all of the following areas, except

By investing solely in domestic operations or not willing to adapt products to foreign markets, U.S. companies are more susceptible to

Which is true of selecting media in foreign markets?

FedEx opened a wholly owned subsidiary in the form of a regional distribution center in the Philippines in 1995. Besides certain unavoidable political risks, what is a major disadvantage associated with this form of direct ownership?

Which of the following is an example of a defensive strategic goal that might be used to explain why MTV developed MTV European, a pan-European cable and satellite system that transmits music-based programming across the continent?

Why would an American company like Soft Sheen want to use direct ownership to manufacture and market its hair-care products to South Africans?

The United States takes a census every 10 years. Japan and Canada conduct one every five years and some northern European nations are abandoning the census as a data-collection tool altogether. These differences create a problem in using census data and pertain to

An American manufacturer sells directly to organizational buyers in the foreign market. He is most likely to have _____ over distribution.

Strategic Planning and the Marketing Management Process

Marketing Research : Process and Systems for Decision Making

Consumer Behavior

Business, Government, and Institutional Buying

Market Segmentation

Product and Brand Strategy

New Product Planning and Development

Integrated Marketing Communications : Advertising, Sales Promotion, Public Relations, and Direct Marketing

Personal Selling, Relationship Building, and Sales Management

Distribution Strategy

Pricing Strategy

The Marketing of Services

Filters