Exam 8: Integrated Marketing Communications : Advertising, Sales Promotion, Public Relations, and Direct Marketing

_____ involve(s) aiming promotional efforts directly at customers to encourage them to ask the retailer for the product.

Identify the objective of sales promotions when directed toward resellers.

Marketers create positive and distinct images through

Which of the following statements about direct marketing is true?

An immediate consumer reward incentive for inducing trial includes all of the following except

The number of times, on average that people are exposed to an advertisement within a given time period is known as

The integrated approach to marketing communications focuses on all of the following except

A nonpaid form of nonpersonal communication about the organization and its products that is transmitted through a mass medium in the form of a news story is referred to as

Premiums are

The promotion mix of which of the following products is most likely to contain short-run incentives?

Advertising is subject to the law of diminishing returns, which means that

_____ is (are) aimed at distributors and retailers of products who make up the distribution channel.

Which of the following promotion tools would have the maximum success in encouraging a buyer into ordering a product?

Identify the form of consumer promotion where additional amounts of the product are given to buyers when they purchase the product.

All of the following are immediate incentives for customer retention except

Which observation is true of integrated marketing communications?

The objective of a news release is to

All the following are reasons behind companies' efforts to cut back on trade and other promotions except

_____ is becoming an important goal of marketing communications because modern technology makes information gathering more practical.

Why are frequency marketing programs technically not considered to be sales promotions?