Question 1

Identify the class in which quality merchandise is most prized and prestige brands are commonly sought.

Accepted Answer

A)  Middle class 
B)  Upper Americans 
C)  Working class 
D)  Lower Americans 
A)  Middle class 
B)  Upper Americans 
C)  Working class 
D)  Lower Americans B

Question 2

Which of the following is an example of a marketing source of information for making a consumer purchase decision?

Accepted Answer

A)  An ad for Kraft macaroni and cheese. 
B)  Previous experience with a car brand. 
C)  An independent movie review. 
D)  A friend's view on Krispy Kreme. 
A)  An ad for Kraft macaroni and cheese. 
B)  Previous experience with a car brand. 
C)  An independent movie review. 
D)  A friend's view on Krispy Kreme. A

Question 3

Marketers can create brand equity by

Accepted Answer

A)  selling the product in prestigious outlets. 
B)  overpricing the product and claiming better quality. 
C)  preparing comparative information about competitive brands. 
D)  making the products available at all locations. 
A)  selling the product in prestigious outlets. 
B)  overpricing the product and claiming better quality. 
C)  preparing comparative information about competitive brands. 
D)  making the products available at all locations. A

Question 4

Avril is afraid she has over-planned her son's sixth birthday party. She is concerned the other parents will ridicule the fact she has hired both a magician and a clown, rented three ponies, and has a portable water slide especially installed for the party. Which of the following observations about Avril's perceived risk is true?

Accepted Answer

A)  The party purchases created equally strong functional risks and psychological risks. 
B)  Concern about what the other parents will think means the event has high functional risks. 
C)  Concern about what the other parents will think means the event has high psychosocial risks. 
D)  There are no perceived risks in this situation. 
A)  The party purchases created equally strong functional risks and psychological risks. 
B)  Concern about what the other parents will think means the event has high functional risks. 
C)  Concern about what the other parents will think means the event has high psychosocial risks. 
D)  There are no perceived risks in this situation.

Question 5

Which of the following is considered integral to successful marketing?

Accepted Answer

A)  Understanding of consumer needs. 
B)  Understanding of employee needs. 
C)  Understanding production orientation. 
D)  Understanding the production processes. 
A)  Understanding of consumer needs. 
B)  Understanding of employee needs. 
C)  Understanding production orientation. 
D)  Understanding the production processes.

Question 6

Which of the following is an example of an experiential source of information for making a consumer purchase decision?

Accepted Answer

A)  Trying on various swimsuits. 
B)  An eye-catching sign in a store display. 
C)  Reading about a product's quality in Consumer Reports. 
D)  An ad in the midst of several movie trailers. 
A)  Trying on various swimsuits. 
B)  An eye-catching sign in a store display. 
C)  Reading about a product's quality in Consumer Reports. 
D)  An ad in the midst of several movie trailers.

Question 7

Identify the social class for which spending with good taste is a priority as are products such as theater; books; investments in art; European travel; household help, etc.

Accepted Answer

A)  Working class 
B)  Middle class 
C)  Upper Americans 
D)  Lower Americans 
A)  Working class 
B)  Middle class 
C)  Upper Americans 
D)  Lower Americans

Question 8

These situational features are the most readily apparent features of a situation.

Accepted Answer

A)  Current conditions 
B)  Task features 
C)  Physical features 
D)  Social features 
A)  Current conditions 
B)  Task features 
C)  Physical features 
D)  Social features

Question 9

The occurrence of postdecision anxiety is related to the concept of

Accepted Answer

A)  extensive decision making. 
B)  cognitive dissonance. 
C)  limited decision making. 
D)  psychological influences. 
A)  extensive decision making. 
B)  cognitive dissonance. 
C)  limited decision making. 
D)  psychological influences.

Question 10

A consumer buying a new toothbrush would likely view this as a(n)

Accepted Answer

A)  low-involvement purchase. 
B)  high-involvement purchase. 
C)  extensive decision making process. 
D)  limited decision making process. 
A)  low-involvement purchase. 
B)  high-involvement purchase. 
C)  extensive decision making process. 
D)  limited decision making process.

Question 11

All of the following pertain to product knowledge except that it

Accepted Answer

A)  refers to the amount of information a consumer has stored in memory about the product. 
B)  refers to the initial level of knowledge which may affect purchase decision. 
C)  influences how quickly a consumer goes through the decision making process. 
D)  refers to a consumer's perception of the importance or personal relevance of an item. 
A)  refers to the amount of information a consumer has stored in memory about the product. 
B)  refers to the initial level of knowledge which may affect purchase decision. 
C)  influences how quickly a consumer goes through the decision making process. 
D)  refers to a consumer's perception of the importance or personal relevance of an item.

Question 12

Groups that an individual looks to when forming attitudes and opinions defines which of the following?

Accepted Answer

A)  Reference groups 
B)  Social classes 
C)  Subcultures 
D)  Cross-functional groups 
A)  Reference groups 
B)  Social classes 
C)  Subcultures 
D)  Cross-functional groups

Question 13

All of the following can be identified as a group of situational influencers except

Accepted Answer

A)  family life cycle. 
B)  time. 
C)  current conditions. 
D)  social features. 
A)  family life cycle. 
B)  time. 
C)  current conditions. 
D)  social features.

Question 14

The heading for the ad for Dove Nutrium body wash reads, "Inside every woman is a glow just waiting to come out." To which of the needs as defined in Maslow's hierarchy is this ad appealing?

Accepted Answer

A)  Self-actualization 
B)  Safety needs 
C)  Physiological needs 
D)  Belongingness and love needs 
A)  Self-actualization 
B)  Safety needs 
C)  Physiological needs 
D)  Belongingness and love needs

Question 15

One implication of the _____ approach for marketers is that care must be taken not to raise prepurchase expectations to such a level that the product cannot possibly meet them.

Accepted Answer

A)  disconfirmation paradigm 
B)  cognitive dissonance 
C)  prepurchase decision 
D)  routine decision making 
A)  disconfirmation paradigm 
B)  cognitive dissonance 
C)  prepurchase decision 
D)  routine decision making

Question 16

Initial level of product knowledge is determined by group, marketing and

Accepted Answer

A)  consumer feedback. 
B)  situational influences. 
C)  information available. 
D)  marketing sources. 
A)  consumer feedback. 
B)  situational influences. 
C)  information available. 
D)  marketing sources.

Question 17

Increased earnings among the _____ have led to spending on more "worthwhile experiences" for children, including winter ski trips, college education, and shopping for better brands of clothes at more expensive stores.

Accepted Answer

A)  upper Americans 
B)  American middle class 
C)  lower Americans 
D)  American working class 
A)  upper Americans 
B)  American middle class 
C)  lower Americans 
D)  American working class

Question 18

When buying clothes, consumers may shop at several stores and compare a number of different brands and styles before purchasing an item. Identify the decision making type involved.

Accepted Answer

A)  Extensive decision making 
B)  Limited decision making 
C)  Routine decision making 
D)  Selective decision making 
A)  Extensive decision making 
B)  Limited decision making 
C)  Routine decision making 
D)  Selective decision making

Question 19

Harry wants a buy a Jacuzzi, but he believes the add-ons, such as a shower curtain, a hand faucet, and premium bath showers will add to his expenses. While reading Home News, a magazine with information on the latest products available for homes, he saw an article about a new Jacuzzi that carried these additional features at the same price of his original choice. Harry decides to contact the dealer and purchase the Jacuzzi. During Harry's search, what kind of source finally provided him with the information he needed to make a purchase?

Accepted Answer

A)  Internal source 
B)  Group source 
C)  Experiential source 
D)  Public source 
A)  Internal source 
B)  Group source 
C)  Experiential source 
D)  Public source

Question 20

These needs will dominate when all needs are unsatisfied and in such a situation none of the other needs will serve as a basis for motivation.

Accepted Answer

A)  Physiological needs 
B)  Safety needs 
C)  Esteem needs 
D)  Self-actualization needs 
A)  Physiological needs 
B)  Safety needs 
C)  Esteem needs 
D)  Self-actualization needs

Identify the class in which quality merchandise is most prized and prestige brands are commonly sought.

Which of the following is an example of a marketing source of information for making a consumer purchase decision?

Marketers can create brand equity by

Which of the following is considered integral to successful marketing?

Which of the following is an example of an experiential source of information for making a consumer purchase decision?

Identify the social class for which spending with good taste is a priority as are products such as theater; books; investments in art; European travel; household help, etc.

These situational features are the most readily apparent features of a situation.

The occurrence of postdecision anxiety is related to the concept of

A consumer buying a new toothbrush would likely view this as a(n)

All of the following pertain to product knowledge except that it

Groups that an individual looks to when forming attitudes and opinions defines which of the following?

All of the following can be identified as a group of situational influencers except

The heading for the ad for Dove Nutrium body wash reads, "Inside every woman is a glow just waiting to come out." To which of the needs as defined in Maslow's hierarchy is this ad appealing?

One implication of the _____ approach for marketers is that care must be taken not to raise prepurchase expectations to such a level that the product cannot possibly meet them.

Initial level of product knowledge is determined by group, marketing and

Increased earnings among the _____ have led to spending on more "worthwhile experiences" for children, including winter ski trips, college education, and shopping for better brands of clothes at more expensive stores.

When buying clothes, consumers may shop at several stores and compare a number of different brands and styles before purchasing an item. Identify the decision making type involved.

These needs will dominate when all needs are unsatisfied and in such a situation none of the other needs will serve as a basis for motivation.

Strategic Planning and the Marketing Management Process

Marketing Research : Process and Systems for Decision Making

Business, Government, and Institutional Buying

Market Segmentation

Product and Brand Strategy

New Product Planning and Development

Integrated Marketing Communications : Advertising, Sales Promotion, Public Relations, and Direct Marketing

Personal Selling, Relationship Building, and Sales Management

Distribution Strategy

Pricing Strategy

The Marketing of Services

Global Marketing

Filters

Exam 3: Consumer Behavior

Identify the class in which quality merchandise is most prized and prestige brands are commonly sought.

Which of the following is an example of a marketing source of information for making a consumer purchase decision?

Marketers can create brand equity by

Which of the following is considered integral to successful marketing?

Which of the following is an example of an experiential source of information for making a consumer purchase decision?

Identify the social class for which spending with good taste is a priority as are products such as theater; books; investments in art; European travel; household help, etc.

These situational features are the most readily apparent features of a situation.

The occurrence of postdecision anxiety is related to the concept of

A consumer buying a new toothbrush would likely view this as a(n)

All of the following pertain to product knowledge except that it

Groups that an individual looks to when forming attitudes and opinions defines which of the following?

All of the following can be identified as a group of situational influencers except

The heading for the ad for Dove Nutrium body wash reads, "Inside every woman is a glow just waiting to come out." To which of the needs as defined in Maslow's hierarchy is this ad appealing?

One implication of the _____ approach for marketers is that care must be taken not to raise prepurchase expectations to such a level that the product cannot possibly meet them.

Initial level of product knowledge is determined by group, marketing and

Increased earnings among the _____ have led to spending on more "worthwhile experiences" for children, including winter ski trips, college education, and shopping for better brands of clothes at more expensive stores.

When buying clothes, consumers may shop at several stores and compare a number of different brands and styles before purchasing an item. Identify the decision making type involved.

These needs will dominate when all needs are unsatisfied and in such a situation none of the other needs will serve as a basis for motivation.

Strategic Planning and the Marketing Management Process

Marketing Research : Process and Systems for Decision Making

Business, Government, and Institutional Buying

Market Segmentation

Product and Brand Strategy

New Product Planning and Development

Integrated Marketing Communications : Advertising, Sales Promotion, Public Relations, and Direct Marketing

Personal Selling, Relationship Building, and Sales Management

Distribution Strategy

Pricing Strategy

The Marketing of Services

Global Marketing

Filters