Exam 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

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From your reading of the LG Electronics case study,the company implemented JDA software solutions to solve what problems?

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Major CRM application software vendors include Oracle,SAP,and Salesforce.com.

(True/False)
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Which of the following statements about enterprise applications is not true?

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Extensive customization of enterprise software may degrade system performance.

(True/False)
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In order to achieve maximum benefit from an enterprise software package,a business should:

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Which of the following would not be considered a contact point?

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Which of the following customer relationship management applications provides analysis of customer data?

(Multiple Choice)
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Supply chain inefficiencies can waste as much as 25 percent of a company's operating costs.

(True/False)
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The total time it takes to complete a business process,from start to finish,is called its ________ time.

(Multiple Choice)
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Inefficiencies in a supply chain are primarily caused by inaccurate or untimely information.

(True/False)
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If manufacturers had perfect information,they could implement a:

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Selling a customer with a checking account a home improvement loan is an example of:

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Which supply chain planning function determines how much product is needed to satisfy all customer demands?

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What are four questions that a good CRM system can help answer and how do firms use the answers to those questions?

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________ modules deal with issues such as setting objectives,employee performance management,and performance-based compensation.

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The bullwhip effect can be countered by:

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Cross-selling is the marketing of complementary products to customers.

(True/False)
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Total supply chain costs in some industries approach 75 percent of the total operating budget.

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In a push-based model of SCM systems,actual customer orders or purchases trigger events in the supply chain.

(True/False)
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Next-generation enterprise suites use ________ and SOA to link to systems of customers and suppliers.

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