Question 1

Which of the following would be considered an upstream partner in a company's supply chain?

Accepted Answer

A)  a firm that resells a finished product and shares the net sales with the producer 
B)  a firm that provides technical expertise in the production of a product 
C)  a firm that markets a product to consumers through social media 
D)  a firm that buys products at wholesale cost from the company 
E)  a firm that exclusively markets a product to other businesses 
A)  a firm that resells a finished product and shares the net sales with the producer 
B)  a firm that provides technical expertise in the production of a product 
C)  a firm that markets a product to consumers through social media 
D)  a firm that buys products at wholesale cost from the company 
E)  a firm that exclusively markets a product to other businesses B

Question 2

A(n)________ is considered a marketing intermediary.

Accepted Answer

A)  customer 
B)  producer 
C)  manufacturer 
D)  wholesaler 
E)  advertiser 
A)  customer 
B)  producer 
C)  manufacturer 
D)  wholesaler 
E)  advertiser D

Question 3

Which of the following is a difference between storage warehouses and distribution centers?

Accepted Answer

A)  Storage warehouses are used to store agricultural products, while distribution centers are used to store nonagricultural products. 
B)  Storage warehouses store goods for moderate to long periods, while distribution centers are used to move goods rather than just store them. 
C)  Storage warehouses are always owned by a producer, while distribution centers are rented. 
D)  Storage warehouses are more likely to use newer, computer-controlled systems, while distribution centers generally use outdated materials-handling methods. 
E)  Storage warehouses are exclusively used by government agencies, while distribution centers are exclusively used by private businesses. 
A)  Storage warehouses are used to store agricultural products, while distribution centers are used to store nonagricultural products. 
B)  Storage warehouses store goods for moderate to long periods, while distribution centers are used to move goods rather than just store them. 
C)  Storage warehouses are always owned by a producer, while distribution centers are rented. 
D)  Storage warehouses are more likely to use newer, computer-controlled systems, while distribution centers generally use outdated materials-handling methods. 
E)  Storage warehouses are exclusively used by government agencies, while distribution centers are exclusively used by private businesses. B

Question 4

Explain integrated logistics management and the different ways through which a company can achieve it.

Accepted Answer

The concept of integrated logistics mana

Question 5

What are the advantages and disadvantages of using a multichannel distribution system?

Accepted Answer

Multichannel distribution systems offer

Question 6

The USA Cotton Growers Cooperative sells unfinished cotton to The Weaving Experts who refine the raw material for sale to The Sheet Factory. It's then used in the manufacturing process of 300, 400, and 500 thread count bed sheet sets. The Sheet Factory distributes their products through a number of wholesalers, including Linen Traders. Linen Traders then resells the bed sheet sets to retailer Bedding Plus who markets the products to consumers. Which of the following represents a marketing intermediary transaction?

Accepted Answer

A)  only Linen Traders 
B)  only Bedding Plus 
C)  only The Weaving Experts 
D)  Linen Traders selling to Bedding Plus 
E)  The Weaving Experts selling to Linen Traders 
A)  only Linen Traders 
B)  only Bedding Plus 
C)  only The Weaving Experts 
D)  Linen Traders selling to Bedding Plus 
E)  The Weaving Experts selling to Linen Traders

Question 7

How do companies generally manage and motivate their channel members? What technological tools are available to help with this task?

Accepted Answer

Channel members must be continuously man

Question 8

Under ________, a customer shares real-time data on sales and current inventory levels with a supplier, and the supplier then takes full responsibility for managing inventories and deliveries.

Accepted Answer

A)  periodic inventory systems 
B)  vendor-managed inventory systems 
C)  selective-trading inventory systems 
D)  manual inventory replenishment systems 
E)  customer-managed inventory systems 
A)  periodic inventory systems 
B)  vendor-managed inventory systems 
C)  selective-trading inventory systems 
D)  manual inventory replenishment systems 
E)  customer-managed inventory systems

Question 9

All the institutions in a channel are connected by several types of flows. When a retailer conveys to a wholesaler that a new line of hip-hop clothing is not selling, this is an example of ________.

Accepted Answer

A)  payment flow 
B)  flow of ownership 
C)  physical flow 
D)  information flow 
E)  promotion flow 
A)  payment flow 
B)  flow of ownership 
C)  physical flow 
D)  information flow 
E)  promotion flow

Question 10

Compare a conventional distribution channel and a vertical marketing system.

Accepted Answer

A conventional distribution channel cons

Question 11

Sonic Shack, an audio equipment retailer, signs an agreement with PineWire, a renowned electronics company, to sell PineWire products. The deal requires Sonic Shack to provide PineWire products with superior displays, shelf space, and promotion compared to competing products. Sonic agrees to these terms as PineWire products command a huge share in the market. Which of the following types of channel arrangements do PineWire and Sonic Shack most likely have?

Accepted Answer

A)  administered vertical marketing system 
B)  corporate vertical marketing system 
C)  indirect marketing system 
D)  wholesaler franchise system 
E)  horizontal marketing system 
A)  administered vertical marketing system 
B)  corporate vertical marketing system 
C)  indirect marketing system 
D)  wholesaler franchise system 
E)  horizontal marketing system

Question 12

A horizontal marketing system can develop between a company and its competitor.

Accepted Answer

A) True 
 B)False

Question 13

An independent logistics provider that performs all of the functions required to get a client's product to market is known as a third-party logistics (3PL)provider.

Accepted Answer

A) True 
 B)False

Question 14

________ are sets of interdependent organizations that help make the product or service of a company available for use by consumers or business users.

Accepted Answer

A)  Research and development channels 
B)  Upstream channels 
C)  Marketing channels 
D)  Raw materials suppliers 
E)  Backward integration chains 
A)  Research and development channels 
B)  Upstream channels 
C)  Marketing channels 
D)  Raw materials suppliers 
E)  Backward integration chains

Question 15

Which of the following is most efficient for short hauls of high-value merchandise and is highly flexible in its routing and time schedules?

Accepted Answer

A)  water carriers 
B)  pipeline 
C)  trucks 
D)  air carriers 
E)  railroads 
A)  water carriers 
B)  pipeline 
C)  trucks 
D)  air carriers 
E)  railroads

Question 16

Introducing intermediaries into a distribution chain increases the number of direct channel transactions between a manufacturer and its customers.

Accepted Answer

A) True 
 B)False

Question 17

Luccia's is a restaurant based in Illinois that exclusively sells Italian food. Luccia's sells the rights to its recipes to a British firm, Clover Trading, which then opens an outlet in London under the Luccia's brand name. Which kind of channel arrangement does Luccia's most likely have with Clover Trading?

Accepted Answer

A)  a horizontal marketing system 
B)  a direct marketing system 
C)  an administered vertical marketing system 
D)  a contractual vertical marketing system 
E)  a corporate vertical marketing system 
A)  a horizontal marketing system 
B)  a direct marketing system 
C)  an administered vertical marketing system 
D)  a contractual vertical marketing system 
E)  a corporate vertical marketing system

Question 18

Which type of channel arrangement is a retailer like Home Depot likely to follow?

Accepted Answer

A)  administered vertical marketing system 
B)  horizontal marketing system 
C)  contractual vertical marketing system 
D)  corporate vertical marketing system 
E)  direct marketing system 
A)  administered vertical marketing system 
B)  horizontal marketing system 
C)  contractual vertical marketing system 
D)  corporate vertical marketing system 
E)  direct marketing system

Question 19

Differentiate between the three types of franchises and provide examples of each type.

Accepted Answer

There are three types of franchises. The

Question 20

Kevin Pinker is a freelance computer programmer who writes computer algorithms for companies such as SoftStar and BlueHill. SoftStar and BlueHill use these algorithms to make specific programs based on online market research. These programs are then sold to the online retailer, Abundon, which then sells them to individual consumers and businesses. Which of the following is a marketing intermediary in this chain?

Accepted Answer

A)  SoftStar 
B)  BlueHill 
C)  the consumer 
D)  Abundon 
E)  Kevin Pinker 
A)  SoftStar 
B)  BlueHill 
C)  the consumer 
D)  Abundon 
E)  Kevin Pinker

Which of the following would be considered an upstream partner in a company's supply chain?

A(n)________ is considered a marketing intermediary.

Which of the following is a difference between storage warehouses and distribution centers?

Explain integrated logistics management and the different ways through which a company can achieve it.

What are the advantages and disadvantages of using a multichannel distribution system?

How do companies generally manage and motivate their channel members? What technological tools are available to help with this task?

Under ________, a customer shares real-time data on sales and current inventory levels with a supplier, and the supplier then takes full responsibility for managing inventories and deliveries.

All the institutions in a channel are connected by several types of flows. When a retailer conveys to a wholesaler that a new line of hip-hop clothing is not selling, this is an example of ________.

Compare a conventional distribution channel and a vertical marketing system.

A horizontal marketing system can develop between a company and its competitor.

An independent logistics provider that performs all of the functions required to get a client's product to market is known as a third-party logistics (3PL)provider.

________ are sets of interdependent organizations that help make the product or service of a company available for use by consumers or business users.

Which of the following is most efficient for short hauls of high-value merchandise and is highly flexible in its routing and time schedules?

Introducing intermediaries into a distribution chain increases the number of direct channel transactions between a manufacturer and its customers.

Which type of channel arrangement is a retailer like Home Depot likely to follow?

Differentiate between the three types of franchises and provide examples of each type.

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Social Responsibility and Ethics

Filters

Exam 10: Marketing Channels: Delivering Customer Value

Which of the following would be considered an upstream partner in a company's supply chain?

A(n)________ is considered a marketing intermediary.

Which of the following is a difference between storage warehouses and distribution centers?

Explain integrated logistics management and the different ways through which a company can achieve it.

What are the advantages and disadvantages of using a multichannel distribution system?

How do companies generally manage and motivate their channel members? What technological tools are available to help with this task?

Under ________, a customer shares real-time data on sales and current inventory levels with a supplier, and the supplier then takes full responsibility for managing inventories and deliveries.

All the institutions in a channel are connected by several types of flows. When a retailer conveys to a wholesaler that a new line of hip-hop clothing is not selling, this is an example of ________.

Compare a conventional distribution channel and a vertical marketing system.

A horizontal marketing system can develop between a company and its competitor.

An independent logistics provider that performs all of the functions required to get a client's product to market is known as a third-party logistics (3PL)provider.

________ are sets of interdependent organizations that help make the product or service of a company available for use by consumers or business users.

Which of the following is most efficient for short hauls of high-value merchandise and is highly flexible in its routing and time schedules?

Introducing intermediaries into a distribution chain increases the number of direct channel transactions between a manufacturer and its customers.

Which type of channel arrangement is a retailer like Home Depot likely to follow?

Differentiate between the three types of franchises and provide examples of each type.

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Social Responsibility and Ethics

Filters