Exam 11: Retailing and Wholesaling
Exam 1: Marketing: Creating Customer Value and Engagement100 Questions
Exam 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships100 Questions
Exam 3: Analyzing the Marketing Environment100 Questions
Exam 4: Managing Marketing Information to Gain Customer Insights100 Questions
Exam 5: Understanding Consumer and Business Buyer Behavior100 Questions
Exam 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers100 Questions
Exam 7: Products, Services, and Brands: Building Customer Value100 Questions
Exam 8: New Product Development and Product Life-Cycle Strategies100 Questions
Exam 9: Pricing: Understanding and Capturing Customer Value100 Questions
Exam 10: Marketing Channels: Delivering Customer Value100 Questions
Exam 11: Retailing and Wholesaling100 Questions
Exam 12: Engaging Consumers and Communicating Customer Value: Advertising and Public Relations100 Questions
Exam 13: Personal Selling and Sales Promotion100 Questions
Exam 14: Direct, Online, Social Media, and Mobile Marketing100 Questions
Exam 15: The Global Marketplace100 Questions
Exam 16: Social Responsibility and Ethics100 Questions
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Leading "big-box" stores, such as Walmart and Target, now dominate the retail scene. However, even "small-box" stores like Dollar General, are thriving in the current economic environment. All three retailers are considered ________.
Free
(Multiple Choice)
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Correct Answer:
B
Power centers are characterized by the ________.
Free
(Multiple Choice)
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Correct Answer:
C
According to the text, today's large and progressive wholesalers have successfully reacted to rising costs by ________.
Free
(Multiple Choice)
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Correct Answer:
B
Manufacturers' agents are the most common type of agent wholesaler.
(True/False)
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Describe the differences between discount stores and off-price retailers.
(Essay)
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How are retailers classified based on the amount of service they provide to customers? Provide examples of each service level to illustrate your response.
(Essay)
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A ________ refers to a group of retail businesses built on a site that is planned, developed, owned, and managed as a unit.
(Multiple Choice)
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The American Tie Company, a necktie retailer, offers a deep assortment of men's neckties. The American Tie Company is best described as a(n)________.
(Multiple Choice)
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Casey's is a large supermarket that practices everyday low pricing. Therefore, consumers should expect few discounts or sales if shopping at Casey's regularly.
(True/False)
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Wholesalers most likely discourage less-profitable customers by ________.
(Multiple Choice)
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Kids.com is an online retailer that buys clothing from a variety of brand name manufacturers at less-than-regular wholesale prices and then charges customers less than retail. Kids.com is an example of a(n)________.
(Multiple Choice)
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When compared to merchant wholesalers, brokers and agents ________.
(Multiple Choice)
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Grace and her fiancé visit several furniture stores in and around their hometown of Milwaukee. They use their smartphones to capture information about manufacturers and pricing, and ultimately decide to purchase their favorite items online. This is referred to as ________.
(Multiple Choice)
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Wayne Wholesaling fulfills many channel functions for its customers. The company mainly focuses on helping retailers to train their salespeople, improve store layouts, and set up inventory control systems. Based on this description, which channel function is provided by Wayne Wholesaling?
(Multiple Choice)
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Wholesalers fall into three major groups: merchant wholesalers, brokers and agents, and megawholesalers.
(True/False)
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Although manufacturers, wholesalers, and retailers do retailing, it is the primary business of retailers.
(True/False)
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Which of the following channel functions of wholesalers is demonstrated when a buyer receives quicker delivery because wholesalers are located closer than are producers?
(Multiple Choice)
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Which of the following is an impact of the Great Recession on retailing trends?
(Multiple Choice)
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