Exam 3: Analyzing the Marketing Environment

Kelstone Developers is planning to build a new shopping mall that would require the partial acquisition of a nearby public park. Walking Green, an environmental group, challenges the plan citing environmental destruction. In response to the demands of Walking Green, Kelstone Developers promises to build a huge park-like walkway around the mall. Walking Green is an example of a(n)________ in this scenario.

Free

(Multiple Choice)

4.7/5

(34)

Question 1

Correct Answer:

Verified

Which of the following is the most financially strapped generation in the post-recession era?

Free

(Multiple Choice)

4.9/5

(28)

Question 2

Correct Answer:

Verified

Give an instance where a company exhibits social responsibility through business.

Free

(Essay)

4.9/5

(37)

Question 3

Correct Answer:

Verified

(Students' answers may vary. The answer given below is indicative.)
To exercise their social responsibility and build a more positive image, many companies are now linking themselves to worthwhile causes. Cause-related marketing has become a primary form of corporate giving. It lets companies "do well by doing good" by linking purchases of the company's products or services with benefiting worthwhile causes or charitable organizations. For example, the P&G Tide Loads of Hope program provides mobile laundromats and loads of clean laundry to families in disaster-stricken areas - P&G washes, dries, and folds clothes for these families for free. Down the street, needy people will probably find the P&G Duracell Power Relief Trailer, which provides free batteries and flashlights as well as charging stations for phones and laptops.

Walmart's microenvironment includes suppliers.

(True/False)

4.8/5

(31)

Question 4

How are American businesses utilizing new technologies to improve their inventory management? Provide examples to illustrate your response.

(Essay)

4.7/5

(36)

Question 5

Companies are adapting their promotional efforts to reflect the changing dynamics of American families.

(True/False)

4.9/5

(32)

Question 6

Value marketing has become the watchword for many marketers.

(True/False)

4.8/5

(32)

Question 7

Members of which generational group are referred to as echo boomers?

(Multiple Choice)

4.7/5

(28)

Question 8

Which of the following is most likely true about people's beliefs and values?

(Multiple Choice)

4.7/5

(35)

Question 9

Which of the following is an example of a media public?

(Multiple Choice)

4.7/5

(26)

Question 10

Demographic, economic, natural, technological, political, and cultural forces form the ________ of an organization.

(Multiple Choice)

4.8/5

(32)

Question 11

How do the different types of publics influence a company's marketing environment?

(Essay)

4.9/5

(35)

Question 12

Reseller markets consist of ________.

(Multiple Choice)

4.9/5

(31)

Question 13

Advertising agencies that help a company target a certain section of customers are marketing intermediaries.

(True/False)

4.7/5

(47)

Question 14

Generation X is the least educated group to date.

(True/False)

4.7/5

(37)

Question 15

The rapid increase in the number of people who telecommute has created a booming small office/home office market in the United States.

(True/False)

4.7/5

(35)

Question 16

Changes in variables, such as income, cost of living, interest rates, and savings and borrowing patterns most likely reflect changes in the ________ environment of a company.

(Multiple Choice)

4.8/5

(35)

Question 17

The Office Depot Foundation serves its financial publics through a variety of programs.

(True/False)

4.8/5

(32)

Question 18

The responsibility for setting a company's mission, objectives, broad strategies, and policies primarily lies with its ________.

(Multiple Choice)

4.7/5

(32)

Question 19

How do companies use marketing techniques to respond to the changing diversity in the U.S. population? Provide examples to illustrate your response.

(Essay)

4.8/5

(41)

Question 20

Showing 1 - 20 of 100

Which of the following is the most financially strapped generation in the post-recession era?

Give an instance where a company exhibits social responsibility through business.

Walmart's microenvironment includes suppliers.

How are American businesses utilizing new technologies to improve their inventory management? Provide examples to illustrate your response.

Companies are adapting their promotional efforts to reflect the changing dynamics of American families.

Value marketing has become the watchword for many marketers.

Members of which generational group are referred to as echo boomers?

Which of the following is most likely true about people's beliefs and values?

Which of the following is an example of a media public?

Demographic, economic, natural, technological, political, and cultural forces form the ________ of an organization.

How do the different types of publics influence a company's marketing environment?

Reseller markets consist of ________.

Advertising agencies that help a company target a certain section of customers are marketing intermediaries.

Generation X is the least educated group to date.

The rapid increase in the number of people who telecommute has created a booming small office/home office market in the United States.

Changes in variables, such as income, cost of living, interest rates, and savings and borrowing patterns most likely reflect changes in the ________ environment of a company.

The Office Depot Foundation serves its financial publics through a variety of programs.

The responsibility for setting a company's mission, objectives, broad strategies, and policies primarily lies with its ________.

How do companies use marketing techniques to respond to the changing diversity in the U.S. population? Provide examples to illustrate your response.

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

New Product Development and Product Life-Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Social Responsibility and Ethics

Filters