Question 1

Specialty products are primarily purchased for use in conducting a business.

Accepted Answer

A) True 
 B)False  False

Question 2

Which of the following is an example of a convenience product?

Accepted Answer

A)  candy 
B)  furniture 
C)  life insurance 
D)  automobile 
E)  refrigerator 
A)  candy 
B)  furniture 
C)  life insurance 
D)  automobile 
E)  refrigerator A

Question 3

Consumers are generally willing to make more effort than usual to buy specialty products.

Accepted Answer

A) True 
 B)False  True

Question 4

What is co-branding? What are the advantages of co-branding? Provide an example to illustrate your answer.

Accepted Answer

(Answers will vary.)
Co-branding occurs

Question 5

In terms of packaging functions, Tiffany & Co.'s robin egg blue boxes ________.

Accepted Answer

A)  are primarily used to hold and protect products 
B)  have created confusion in the marketplace 
C)  create immediate consumer recognition 
D)  deemphasize the importance of labels 
E)  stifle brand awareness and recognition 
A)  are primarily used to hold and protect products 
B)  have created confusion in the marketplace 
C)  create immediate consumer recognition 
D)  deemphasize the importance of labels 
E)  stifle brand awareness and recognition

Question 6

Product mix width refers to the ________.

Accepted Answer

A)  number of versions offered for each product in the line 
B)  ways in which the various product lines are related 
C)  number of different product lines the company carries 
D)  total number of items a company carries within its product lines 
E)  total market share captured by the entire product line 
A)  number of versions offered for each product in the line 
B)  ways in which the various product lines are related 
C)  number of different product lines the company carries 
D)  total number of items a company carries within its product lines 
E)  total market share captured by the entire product line

Question 7

The augmented product is considered the basic level among the three levels of product.

Accepted Answer

A) True 
 B)False

Question 8

Consistency of a product mix refers to the ________.

Accepted Answer

A)  number of versions offered for each product in the line 
B)  ways in which the various product lines are related 
C)  number of different product lines the company carries 
D)  total number of items a company carries within its product lines 
E)  total market share captured by the entire product line 
A)  number of versions offered for each product in the line 
B)  ways in which the various product lines are related 
C)  number of different product lines the company carries 
D)  total number of items a company carries within its product lines 
E)  total market share captured by the entire product line

Question 9

A laptop that is purchased for a graphic design studio is considered an industrial product.

Accepted Answer

A) True 
 B)False

Question 10

Orienting and motivating customer-contact employees and supporting service people to work as a team to provide customer satisfaction is known as ________ marketing.

Accepted Answer

A)  social 
B)  organizational 
C)  differentiated 
D)  internal 
E)  interactive 
A)  social 
B)  organizational 
C)  differentiated 
D)  internal 
E)  interactive

Question 11

Denta Clean's decision to add a whitening toothpaste to its current line of toothpastes is an example of product line ________.

Accepted Answer

A)  stretching 
B)  widening 
C)  strengthening 
D)  mixing 
E)  filling 
A)  stretching 
B)  widening 
C)  strengthening 
D)  mixing 
E)  filling

Question 12

________ involves using an existing brand name for a new product category.

Accepted Answer

A)  Line extension 
B)  Co-branding 
C)  New branding 
D)  Brand extension 
E)  Multibranding 
A)  Line extension 
B)  Co-branding 
C)  New branding 
D)  Brand extension 
E)  Multibranding

Question 13

What are the two dimensions of product quality?

Accepted Answer

Product quality is one of the marketer's

Question 14

Life insurance is an example of a convenience product.

Accepted Answer

A) True 
 B)False

Question 15

Flores Fashions promotes its clothing by emphasizing the durability and quality of the fabrics it uses. The company has positioned its brand based on ________.

Accepted Answer

A)  product benefits 
B)  product attributes 
C)  beliefs and values 
D)  market share 
E)  brand loyalty 
A)  product benefits 
B)  product attributes 
C)  beliefs and values 
D)  market share 
E)  brand loyalty

Question 16

A company adding new features to a product will most likely assess each feature's value to customers relative to its ________.

Accepted Answer

A)  cost to the company 
B)  performance in the market 
C)  benefits to the company 
D)  cost to the customers 
E)  benefits to the supplier 
A)  cost to the company 
B)  performance in the market 
C)  benefits to the company 
D)  cost to the customers 
E)  benefits to the supplier

Question 17

Which of the following is an industrial product categorized under materials and parts?

Accepted Answer

A)  factory 
B)  cement 
C)  generator 
D)  drill presses 
E)  coal 
A)  factory 
B)  cement 
C)  generator 
D)  drill presses 
E)  coal

Question 18

What is a product? What are the three levels of a product?

Accepted Answer

A product is anything that can be offere

Question 19

Describe the various categories of consumer products with examples.

Accepted Answer

Consumer products are products and servi

Question 20

________ products are consumer products and services with unique characteristics or brand identifications for which a significant group of buyers is willing to make more effort than usual to purchase.

Accepted Answer

A)  Unsought 
B)  Obsolete 
C)  Intangible 
D)  Convenience 
E)  Specialty 
A)  Unsought 
B)  Obsolete 
C)  Intangible 
D)  Convenience 
E)  Specialty

Specialty products are primarily purchased for use in conducting a business.

Which of the following is an example of a convenience product?

Consumers are generally willing to make more effort than usual to buy specialty products.

What is co-branding? What are the advantages of co-branding? Provide an example to illustrate your answer.

In terms of packaging functions, Tiffany & Co.'s robin egg blue boxes ________.

Product mix width refers to the ________.

The augmented product is considered the basic level among the three levels of product.

Consistency of a product mix refers to the ________.

A laptop that is purchased for a graphic design studio is considered an industrial product.

Orienting and motivating customer-contact employees and supporting service people to work as a team to provide customer satisfaction is known as ________ marketing.

Denta Clean's decision to add a whitening toothpaste to its current line of toothpastes is an example of product line ________.

________ involves using an existing brand name for a new product category.

What are the two dimensions of product quality?

Life insurance is an example of a convenience product.

Flores Fashions promotes its clothing by emphasizing the durability and quality of the fabrics it uses. The company has positioned its brand based on ________.

A company adding new features to a product will most likely assess each feature's value to customers relative to its ________.

Which of the following is an industrial product categorized under materials and parts?

What is a product? What are the three levels of a product?

Describe the various categories of consumer products with examples.

________ products are consumer products and services with unique characteristics or brand identifications for which a significant group of buyers is willing to make more effort than usual to purchase.

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

New Product Development and Product Life-Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Social Responsibility and Ethics

Filters

Exam 7: Products, Services, and Brands: Building Customer Value

Specialty products are primarily purchased for use in conducting a business.

Which of the following is an example of a convenience product?

Consumers are generally willing to make more effort than usual to buy specialty products.

What is co-branding? What are the advantages of co-branding? Provide an example to illustrate your answer.

In terms of packaging functions, Tiffany & Co.'s robin egg blue boxes ________.

Product mix width refers to the ________.

The augmented product is considered the basic level among the three levels of product.

Consistency of a product mix refers to the ________.

A laptop that is purchased for a graphic design studio is considered an industrial product.

Orienting and motivating customer-contact employees and supporting service people to work as a team to provide customer satisfaction is known as ________ marketing.

Denta Clean's decision to add a whitening toothpaste to its current line of toothpastes is an example of product line ________.

________ involves using an existing brand name for a new product category.

What are the two dimensions of product quality?

Life insurance is an example of a convenience product.

Flores Fashions promotes its clothing by emphasizing the durability and quality of the fabrics it uses. The company has positioned its brand based on ________.

A company adding new features to a product will most likely assess each feature's value to customers relative to its ________.

Which of the following is an industrial product categorized under materials and parts?

What is a product? What are the three levels of a product?

Describe the various categories of consumer products with examples.

________ products are consumer products and services with unique characteristics or brand identifications for which a significant group of buyers is willing to make more effort than usual to purchase.

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

New Product Development and Product Life-Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Social Responsibility and Ethics

Filters