Question 1

Which of the following is the most elementary pricing method?

Accepted Answer

A)  value pricing 
B)  going-rate pricing 
C)  markup pricing 
D)  target-return pricing 
E)  perceived-value pricing 
A)  value pricing 
B)  going-rate pricing 
C)  markup pricing 
D)  target-return pricing 
E)  perceived-value pricing

Question 2

While shopping at the mall, Jane was asked by one of the sales representatives at the cosmetics counter to try out a new lipstick that her company was test marketing. The company representative asks her how much she would be willing to pay for the lipstick. After trying it out, Jane is of the opinion that $5 is just the right price for it. What type of a reference price is Jane using?

Accepted Answer

A)  usual discounted price 
B)  fair price 
C)  maximum retail price 
D)  last price paid 
E)  historical competitor price 
A)  usual discounted price 
B)  fair price 
C)  maximum retail price 
D)  last price paid 
E)  historical competitor price

Question 3

A British aircraft manufacturer sold planes to Brazil for 70 percent cash and the rest in coffee. This is an example of what kind of a countertrade?

Accepted Answer

This is an example of a compen

Question 4

Price elasticity depends upon the magnitude and direction of the contemplated price change.

Accepted Answer

A) True 
 B)False

Question 5

A company that pays its bills each month for its rent, heat, interest, and salaries regardless of its output is said to be incurring what type of costs?

Accepted Answer

These are

Question 6

What are the different types of promotional pricing?

Accepted Answer

Companies can use any of the following p

Question 7

Today, consumers are price takers and accept prices at face value or as given.

Accepted Answer

A) True 
 B)False

Question 8

Costs that differ directly with the level of production are known as ________.

Accepted Answer

A)  fixed costs 
B)  overhead costs 
C)  opportunity costs 
D)  target costs 
E)  variable costs 
A)  fixed costs 
B)  overhead costs 
C)  opportunity costs 
D)  target costs 
E)  variable costs

Question 9

If demand hardly changes with a small change in price, the demand is said to be ________.

Accepted Answer

A)  strained 
B)  marginal 
C)  inelastic 
D)  flexible 
E)  unit elastic 
A)  strained 
B)  marginal 
C)  inelastic 
D)  flexible 
E)  unit elastic

Question 10

Although consumers may have fairly good knowledge of the range of prices involved, very few can accurately recall specific prices of products.

Accepted Answer

A) True 
 B)False

Which of the following is the most elementary pricing method?

A British aircraft manufacturer sold planes to Brazil for 70 percent cash and the rest in coffee. This is an example of what kind of a countertrade?

Price elasticity depends upon the magnitude and direction of the contemplated price change.

A company that pays its bills each month for its rent, heat, interest, and salaries regardless of its output is said to be incurring what type of costs?

What are the different types of promotional pricing?

Today, consumers are price takers and accept prices at face value or as given.

Costs that differ directly with the level of production are known as ________.

If demand hardly changes with a small change in price, the demand is said to be ________.

Although consumers may have fairly good knowledge of the range of prices involved, very few can accurately recall specific prices of products.

Defining Marketing for the 21st Century

Developing Marketing Strategies and Plans

Collecting Information and Forecasting Demand

Conducting Marketing Research

Creating Long-Term Loyalty Relationships

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning

Competitive Dynamics

Setting Product Strategy

Designing and Managing Services

Designing and Managing Integrated Marketing Channels

Managing Retailing, Wholesaling, and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations

Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling

Introducing New Market Offerings

Tapping into Global Markets

Managing a Holistic Marketing Organization for the Long Run

Filters

Exam 14: Developing Pricing Strategies and Programs

Which of the following is the most elementary pricing method?

A British aircraft manufacturer sold planes to Brazil for 70 percent cash and the rest in coffee. This is an example of what kind of a countertrade?

Price elasticity depends upon the magnitude and direction of the contemplated price change.

A company that pays its bills each month for its rent, heat, interest, and salaries regardless of its output is said to be incurring what type of costs?

What are the different types of promotional pricing?

Today, consumers are price takers and accept prices at face value or as given.

Costs that differ directly with the level of production are known as ________.

If demand hardly changes with a small change in price, the demand is said to be ________.

Although consumers may have fairly good knowledge of the range of prices involved, very few can accurately recall specific prices of products.

Defining Marketing for the 21st Century

Developing Marketing Strategies and Plans

Collecting Information and Forecasting Demand

Conducting Marketing Research

Creating Long-Term Loyalty Relationships

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning

Competitive Dynamics

Setting Product Strategy

Designing and Managing Services

Designing and Managing Integrated Marketing Channels

Managing Retailing, Wholesaling, and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations

Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling

Introducing New Market Offerings

Tapping into Global Markets

Managing a Holistic Marketing Organization for the Long Run

Filters