Exam 8: Identifying Market Segments and Targets

The main dimensions of the VALS segmentation framework are consumer motivation and consumer resources.

Situational factor segmentation variables in the business marketplace include urgency, specific application, and size of order.

When Amy goes shopping for clothes, she goes into every store in the mall looking for the best deal. She Is very price conscious. On the basis of loyalty status, Amy can be described as ________.

The last step in the seven-step marketing segmentation process would be to develop a marketing-mix strategy reflective of segment positioning strategies.

According to the VALS segmentation system, ________ are successful, sophisticated, active, "take-charge" people with high self-esteem. Their purchases often reflect cultivated tastes for relatively upscale, niche-oriented products and services.

To meet the ________ criterion of useful market segments, it must be possible to formulate effective programs for attracting and serving the segments.

A flexible market offering consists of two parts. Identify and describe these two parts.

Briefly describe single-segment concentration with an example.

List the five forces identified by Michael Porter that determine the intrinsic long-run attractiveness of a market or market segment.

List the four groups of consumers based on loyalty status.

According to PRIZM, the ________ cluster is characterized by retired singles and couples, living on downscaled incomes in pre-1960 homes and apartments, who enjoy gardening, sewing, socializing at veterans clubs, and eating out at casual restaurants.

Life stage defines a person's age.

A local service company has decided to segment its market based on occupation; therefore, it has chosen a form of demographic segmentation for its approach.

All attempts to target marketing to children, minorities, or other special segments are discriminatory and unethical.

If a marketer is seeking to segment a business market, which of the following variables is generally felt to be the most important?

Beltway Boomers are the nation's tech-savvy singles and couples living in fashionable neighborhoods on the urban fringe.

During which step of the segmentation process would the marketer group customers into segments based on similar needs and benefits sought by the customer in solving a particular consumption problem?

Hilton Hotels customizes rooms and lobbies according to location. Northeastern hotels are sleeker and more cosmopolitan. Southwestern hotels are more rustic. This is an example of ________ segmentation.

Pampers divides its market demographically on the basis of ________ into prenatal, new baby, baby, toddler, and preschooler.

Illustrations of personality segmentation would include culture-oriented, sports-centered, or outdoor-oriented subsegments.