Question 1

The aim of the entire value delivery network is to serve target customers and create strong relationships with them.

Accepted Answer

A) True 
 B)False

Question 2

Sam has been directed to study the demographic, economic, political, and cultural forces that affect an organization. In this instance, Sam has been directed to study the ________ of the organization.

Accepted Answer

A)  macroenvironment 
B)  microenvironment 
C)  internal environment 
D)  marketing mix 
E)  marketing intermediaries 
A)  macroenvironment 
B)  microenvironment 
C)  internal environment 
D)  marketing mix 
E)  marketing intermediaries

Question 3

Environmental sustainability concerns have declined steadily over the past three decades.

Accepted Answer

A) True 
 B)False

Question 4

Local publics include consumer organizations, environmental groups, minority groups, and others.

Accepted Answer

A) True 
 B)False

Question 5

The microenvironment consists of larger societal forces that affect a company, such as demographic, economic, political, and cultural forces.

Accepted Answer

A) True 
 B)False

Question 6

Companies that take a proactive stance toward the marketing environment are most likely to ________.

Accepted Answer

A)  develop strategies to change the environment in their favor 
B)  passively accept the marketing environment 
C)  resist organizational change 
D)  discourage innovation 
E)  consider technological advances more disruptive than beneficial 
A)  develop strategies to change the environment in their favor 
B)  passively accept the marketing environment 
C)  resist organizational change 
D)  discourage innovation 
E)  consider technological advances more disruptive than beneficial

Question 7

Which of the following generational groups, born between 1977 and 2000, is also referred to as the echo boomers?

Accepted Answer

A)  Generation Xers 
B)  Millennials 
C)  Lost Generation 
D)  baby boomers 
E)  Silent Generation 
A)  Generation Xers 
B)  Millennials 
C)  Lost Generation 
D)  baby boomers 
E)  Silent Generation

Question 8

Why is the technological environment such a dramatic force in today's market?

Accepted Answer

The technological environment is perhaps

Question 9

The demographic environment is of major interest to marketers because it involves people, and people make up markets.

Accepted Answer

A) True 
 B)False

Question 10

New technologies most likely lead to ________.

Accepted Answer

A)  economic imbalance in society 
B)  reduced exports 
C)  trade deficits 
D)  an increased demand for unskilled labor 
E)  fresh markets and opportunities 
A)  economic imbalance in society 
B)  reduced exports 
C)  trade deficits 
D)  an increased demand for unskilled labor 
E)  fresh markets and opportunities

Question 11

A consumer organization in Ohio has challenged the marketing decision of a local firm alleging it to be against the larger social interest. In this instance, the firm is challenged by a ________ public.

Accepted Answer

A)  internal 
B)  general 
C)  government 
D)  citizen-action 
E)  media 
A)  internal 
B)  general 
C)  government 
D)  citizen-action 
E)  media

Question 12

The economic environment consists of economic factors that affect ________.

Accepted Answer

A)  cultural patterns of communities 
B)  entrepreneurial orientation of a population 
C)  the quality of technological innovation 
D)  consumer purchasing power 
E)  the natural environment 
A)  cultural patterns of communities 
B)  entrepreneurial orientation of a population 
C)  the quality of technological innovation 
D)  consumer purchasing power 
E)  the natural environment

Question 13

As a consequence of the green movement, many companies are developing strategies and practices that support ________.

Accepted Answer

A)  government intervention 
B)  environmental sustainability 
C)  deregulation 
D)  mass marketing 
E)  rapid exploitation of natural resources 
A)  government intervention 
B)  environmental sustainability 
C)  deregulation 
D)  mass marketing 
E)  rapid exploitation of natural resources

Question 14

LandPort Transportation and Omega Warehousing help companies move and stock goods from their manufacturing units to their destinations. These two businesses are examples of ________.

Accepted Answer

A)  resellers 
B)  marketing services agencies 
C)  financial intermediaries 
D)  physical distribution firms 
E)  wholesalers 
A)  resellers 
B)  marketing services agencies 
C)  financial intermediaries 
D)  physical distribution firms 
E)  wholesalers

Question 15

Mercury Inc., an American MNC, is currently planning to enter the promising consumer goods market in India. The firm will most likely discover that ________ beliefs and values are more open to change in India.

Accepted Answer

A)  inherited 
B)  secondary 
C)  primary 
D)  core 
E)  traditional 
A)  inherited 
B)  secondary 
C)  primary 
D)  core 
E)  traditional

Question 16

Which of the following is most likely true with regard to people's views of organizations in contemporary America?

Accepted Answer

A)  In the American workplace, there has been an overall increase in organizational loyalty. 
B)  Most Americans are confident in their employers and are unlikely to switch jobs as frequently as in the past. 
C)  The past two decades have seen a sharp decrease in confidence in and loyalty toward America's business organizations. 
D)  Most U.S. workers view work as a source of personal satisfaction and organizational pride. 
E)  In the last decade, corporate scandals and layoffs had little impact on people's confidence in U.S. firms. 
A)  In the American workplace, there has been an overall increase in organizational loyalty. 
B)  Most Americans are confident in their employers and are unlikely to switch jobs as frequently as in the past. 
C)  The past two decades have seen a sharp decrease in confidence in and loyalty toward America's business organizations. 
D)  Most U.S. workers view work as a source of personal satisfaction and organizational pride. 
E)  In the last decade, corporate scandals and layoffs had little impact on people's confidence in U.S. firms.

Question 17

Currently, in the United States, job growth is the strongest for ________.

Accepted Answer

A)  blue collar workers 
B)  manufacturing workers 
C)  professional workers 
D)  construction workers 
E)  sanitation workers 
A)  blue collar workers 
B)  manufacturing workers 
C)  professional workers 
D)  construction workers 
E)  sanitation workers

Question 18

The boom in Internet marketing has created a new set of social and ethical issues. Critics worry most about ________.

Accepted Answer

A)  accessibility 
B)  puffery in advertising 
C)  online privacy issues 
D)  sustainability 
E)  issues pertaining to efficiency 
A)  accessibility 
B)  puffery in advertising 
C)  online privacy issues 
D)  sustainability 
E)  issues pertaining to efficiency

Question 19

A regional supermarket chain runs print, radio, and television advertisements announcing that 1 percent of each of its sales is donated to local after-school programs for underprivileged youth. This is an example of ________.

Accepted Answer

A)  cause-related marketing 
B)  generational marketing 
C)  sustainable marketing 
D)  market segmentation 
E)  product differentiation 
A)  cause-related marketing 
B)  generational marketing 
C)  sustainable marketing 
D)  market segmentation 
E)  product differentiation

Question 20

The American workforce today is less white-collar than before.

Accepted Answer

A) True 
 B)False

The aim of the entire value delivery network is to serve target customers and create strong relationships with them.

Sam has been directed to study the demographic, economic, political, and cultural forces that affect an organization. In this instance, Sam has been directed to study the ________ of the organization.

Environmental sustainability concerns have declined steadily over the past three decades.

Local publics include consumer organizations, environmental groups, minority groups, and others.

The microenvironment consists of larger societal forces that affect a company, such as demographic, economic, political, and cultural forces.

Companies that take a proactive stance toward the marketing environment are most likely to ________.

Which of the following generational groups, born between 1977 and 2000, is also referred to as the echo boomers?

Why is the technological environment such a dramatic force in today's market?

The demographic environment is of major interest to marketers because it involves people, and people make up markets.

New technologies most likely lead to ________.

A consumer organization in Ohio has challenged the marketing decision of a local firm alleging it to be against the larger social interest. In this instance, the firm is challenged by a ________ public.

The economic environment consists of economic factors that affect ________.

As a consequence of the green movement, many companies are developing strategies and practices that support ________.

LandPort Transportation and Omega Warehousing help companies move and stock goods from their manufacturing units to their destinations. These two businesses are examples of ________.

Mercury Inc., an American MNC, is currently planning to enter the promising consumer goods market in India. The firm will most likely discover that ________ beliefs and values are more open to change in India.

Which of the following is most likely true with regard to people's views of organizations in contemporary America?

Currently, in the United States, job growth is the strongest for ________.

The boom in Internet marketing has created a new set of social and ethical issues. Critics worry most about ________.

A regional supermarket chain runs print, radio, and television advertisements announcing that 1 percent of each of its sales is donated to local after-school programs for underprivileged youth. This is an example of ________.

The American workforce today is less white-collar than before.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

New-Product Development and Product Life Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 3: Analyzing the Marketing Environment

The aim of the entire value delivery network is to serve target customers and create strong relationships with them.

Sam has been directed to study the demographic, economic, political, and cultural forces that affect an organization. In this instance, Sam has been directed to study the ________ of the organization.

Environmental sustainability concerns have declined steadily over the past three decades.

Local publics include consumer organizations, environmental groups, minority groups, and others.

The microenvironment consists of larger societal forces that affect a company, such as demographic, economic, political, and cultural forces.

Companies that take a proactive stance toward the marketing environment are most likely to ________.

Which of the following generational groups, born between 1977 and 2000, is also referred to as the echo boomers?

Why is the technological environment such a dramatic force in today's market?

The demographic environment is of major interest to marketers because it involves people, and people make up markets.

New technologies most likely lead to ________.

A consumer organization in Ohio has challenged the marketing decision of a local firm alleging it to be against the larger social interest. In this instance, the firm is challenged by a ________ public.

The economic environment consists of economic factors that affect ________.

As a consequence of the green movement, many companies are developing strategies and practices that support ________.

LandPort Transportation and Omega Warehousing help companies move and stock goods from their manufacturing units to their destinations. These two businesses are examples of ________.

Mercury Inc., an American MNC, is currently planning to enter the promising consumer goods market in India. The firm will most likely discover that ________ beliefs and values are more open to change in India.

Which of the following is most likely true with regard to people's views of organizations in contemporary America?

Currently, in the United States, job growth is the strongest for ________.

The boom in Internet marketing has created a new set of social and ethical issues. Critics worry most about ________.

A regional supermarket chain runs print, radio, and television advertisements announcing that 1 percent of each of its sales is donated to local after-school programs for underprivileged youth. This is an example of ________.

The American workforce today is less white-collar than before.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

New-Product Development and Product Life Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters