Question 1

Sparks Inc. has a growing ________ market in the U.S. consisting of individuals and households that buy Sparks' products for personal use.

Accepted Answer

A)  consumer 
B)  government 
C)  business 
D)  international 
E)  financial 
A)  consumer 
B)  government 
C)  business 
D)  international 
E)  financial

Question 2

Governments develop public policy to ________.

Accepted Answer

A)  encourage deregulation 
B)  identify demographic patterns 
C)  identify cultural patterns 
D)  guide commerce 
E)  protect marketers 
A)  encourage deregulation 
B)  identify demographic patterns 
C)  identify cultural patterns 
D)  guide commerce 
E)  protect marketers

Question 3

Which of the following is an accurate statement about the diversity of the American population?

Accepted Answer

A)  African Americans represent the largest non-white segment of the population. 
B)  More than 40 million people living in the United States were born in another country. 
C)  By 2050, the Asian population is estimated to hold steady at 4.7 percent. 
D)  By 2050, Hispanics are estimated to be 10 percent of the population. 
E)  The United States has become more of a "melting pot" than a "salad bowl." 
A)  African Americans represent the largest non-white segment of the population. 
B)  More than 40 million people living in the United States were born in another country. 
C)  By 2050, the Asian population is estimated to hold steady at 4.7 percent. 
D)  By 2050, Hispanics are estimated to be 10 percent of the population. 
E)  The United States has become more of a "melting pot" than a "salad bowl."

Question 4

Explain the impact of the baby boomers, Generation Xers, and Millennials on today's marketing strategies.

Accepted Answer

Today's baby boomers account for about 2

Question 5

Which of the following is true with regard to the diversity segment of U.S. adults with disabilities?

Accepted Answer

A)  Most individuals with disabilities are active consumers. 
B)  The market represented by U.S. adults with disabilities is smaller than that represented by African Americans or Hispanics. 
C)  The diversity segment, U.S. adults with disabilities, is a rather unattractive segment for the tourism industry. 
D)  The annual spending power of U.S. adults with disabilities is less than $100 billion. 
E)  Most companies are reluctant to reach out to consumers with disabilities. 
A)  Most individuals with disabilities are active consumers. 
B)  The market represented by U.S. adults with disabilities is smaller than that represented by African Americans or Hispanics. 
C)  The diversity segment, U.S. adults with disabilities, is a rather unattractive segment for the tourism industry. 
D)  The annual spending power of U.S. adults with disabilities is less than $100 billion. 
E)  Most companies are reluctant to reach out to consumers with disabilities.

Question 6

Currently, in the United States, job growth is the weakest for ________.

Accepted Answer

A)  white collar workers 
B)  manufacturing workers 
C)  salespeople 
D)  telecommuters 
E)  professional workers 
A)  white collar workers 
B)  manufacturing workers 
C)  salespeople 
D)  telecommuters 
E)  professional workers

Question 7

________ provide the resources needed by a company to produce its goods and services.

Accepted Answer

A)  Retailers 
B)  Marketing services agencies 
C)  Resellers 
D)  Suppliers 
E)  Financial intermediaries 
A)  Retailers 
B)  Marketing services agencies 
C)  Resellers 
D)  Suppliers 
E)  Financial intermediaries

Question 8

The single most important demographic trend in the United States is the ________.

Accepted Answer

A)  changing age structure of the population 
B)  mobility of families 
C)  changing family structure of the population 
D)  increasing number of professional jobs 
E)  increasing birth rate 
A)  changing age structure of the population 
B)  mobility of families 
C)  changing family structure of the population 
D)  increasing number of professional jobs 
E)  increasing birth rate

Question 9

What is demography? Why is the demographic environment of major interest to marketers? Discuss the changing age structure of the U.S. population.

Accepted Answer

Demography is the study of human populat

Question 10

What are the different ways in which the major cultural values of a society are expressed?

Accepted Answer

The major cultural values of a

Question 11

What are the major trends in today's natural environment? How do these trends affect companies?

Accepted Answer

The natural environment shows three majo

Question 12

What are marketing intermediaries? What are the various types of marketing intermediaries?

Accepted Answer

Marketing intermediaries help the compan

Question 13

Which of the following groups influences the company's ability to obtain funds?

Accepted Answer

A)  financial publics 
B)  local publics 
C)  general publics 
D)  citizen-action publics 
E)  internal publics 
A)  financial publics 
B)  local publics 
C)  general publics 
D)  citizen-action publics 
E)  internal publics

Question 14

Companies in several industries have recognized the buying power of the LGBT segment of the U.S. population and have begun explicitly targeting these consumers with gay-specific ads and marketing efforts.

Accepted Answer

A) True 
 B)False

Question 15

Laws are passed to define and prevent unfair competition primarily because ________.

Accepted Answer

A)  business executives tend to favor pure monopolies 
B)  businesses sometimes try to neutralize threatening firms 
C)  governments in free market economies tend to nationalize ailing firms 
D)  private lobbying hurts the interests of national and state governments 
E)  most MNEs in advanced economies are averse to invest in emerging markets 
A)  business executives tend to favor pure monopolies 
B)  businesses sometimes try to neutralize threatening firms 
C)  governments in free market economies tend to nationalize ailing firms 
D)  private lobbying hurts the interests of national and state governments 
E)  most MNEs in advanced economies are averse to invest in emerging markets

Question 16

Over the past two decades, the U.S. population has shifted toward the ________.

Accepted Answer

A)  Northern states 
B)  Northeast states 
C)  Sunbelt states 
D)  Midwest states 
E)  Cornbelt states 
A)  Northern states 
B)  Northeast states 
C)  Sunbelt states 
D)  Midwest states 
E)  Cornbelt states

Question 17

Millennials represent a larger demographic segment than the baby boomers or Gen Xers.

Accepted Answer

A) True 
 B)False

Question 18

Marketing success requires building relationships with other company departments, suppliers, marketing intermediaries, competitors, various publics, and customers, which combine to make up the company's value delivery network.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is most likely a result of regulations set up by the Food and Drug Administration and the Consumer Product Safety Commission?

Accepted Answer

A)  The time between new product ideas and their introduction to the market has decreased. 
B)  Annual spending on research and development has decreased. 
C)  Research costs for companies have risen. 
D)  Product innovation has significantly declined. 
E)  Marketers have grown increasingly apathetic toward meeting safety standards. 
A)  The time between new product ideas and their introduction to the market has decreased. 
B)  Annual spending on research and development has decreased. 
C)  Research costs for companies have risen. 
D)  Product innovation has significantly declined. 
E)  Marketers have grown increasingly apathetic toward meeting safety standards.

Question 20

People vary in their attitudes toward their society-while ________ defend it, malcontents want to leave it.

Accepted Answer

A)  reformers 
B)  patriots 
C)  activists 
D)  environmentalists 
E)  historical revisionists 
A)  reformers 
B)  patriots 
C)  activists 
D)  environmentalists 
E)  historical revisionists

Sparks Inc. has a growing ________ market in the U.S. consisting of individuals and households that buy Sparks' products for personal use.

Governments develop public policy to ________.

Which of the following is an accurate statement about the diversity of the American population?

Explain the impact of the baby boomers, Generation Xers, and Millennials on today's marketing strategies.

Which of the following is true with regard to the diversity segment of U.S. adults with disabilities?

Currently, in the United States, job growth is the weakest for ________.

________ provide the resources needed by a company to produce its goods and services.

The single most important demographic trend in the United States is the ________.

What is demography? Why is the demographic environment of major interest to marketers? Discuss the changing age structure of the U.S. population.

What are the different ways in which the major cultural values of a society are expressed?

What are the major trends in today's natural environment? How do these trends affect companies?

What are marketing intermediaries? What are the various types of marketing intermediaries?

Which of the following groups influences the company's ability to obtain funds?

Companies in several industries have recognized the buying power of the LGBT segment of the U.S. population and have begun explicitly targeting these consumers with gay-specific ads and marketing efforts.

Laws are passed to define and prevent unfair competition primarily because ________.

Over the past two decades, the U.S. population has shifted toward the ________.

Millennials represent a larger demographic segment than the baby boomers or Gen Xers.

Marketing success requires building relationships with other company departments, suppliers, marketing intermediaries, competitors, various publics, and customers, which combine to make up the company's value delivery network.

Which of the following is most likely a result of regulations set up by the Food and Drug Administration and the Consumer Product Safety Commission?

People vary in their attitudes toward their society-while ________ defend it, malcontents want to leave it.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

New-Product Development and Product Life Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 3: Analyzing the Marketing Environment

Sparks Inc. has a growing ________ market in the U.S. consisting of individuals and households that buy Sparks' products for personal use.

Governments develop public policy to ________.

Which of the following is an accurate statement about the diversity of the American population?

Explain the impact of the baby boomers, Generation Xers, and Millennials on today's marketing strategies.

Which of the following is true with regard to the diversity segment of U.S. adults with disabilities?

Currently, in the United States, job growth is the weakest for ________.

________ provide the resources needed by a company to produce its goods and services.

The single most important demographic trend in the United States is the ________.

What is demography? Why is the demographic environment of major interest to marketers? Discuss the changing age structure of the U.S. population.

What are the different ways in which the major cultural values of a society are expressed?

What are the major trends in today's natural environment? How do these trends affect companies?

What are marketing intermediaries? What are the various types of marketing intermediaries?

Which of the following groups influences the company's ability to obtain funds?

Companies in several industries have recognized the buying power of the LGBT segment of the U.S. population and have begun explicitly targeting these consumers with gay-specific ads and marketing efforts.

Laws are passed to define and prevent unfair competition primarily because ________.

Over the past two decades, the U.S. population has shifted toward the ________.

Millennials represent a larger demographic segment than the baby boomers or Gen Xers.

Marketing success requires building relationships with other company departments, suppliers, marketing intermediaries, competitors, various publics, and customers, which combine to make up the company's value delivery network.

Which of the following is most likely a result of regulations set up by the Food and Drug Administration and the Consumer Product Safety Commission?

People vary in their attitudes toward their society-while ________ defend it, malcontents want to leave it.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

New-Product Development and Product Life Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters