Question 1

A country with a(n) ________ has rich markets for many different kinds of goods.

Accepted Answer

A)  industrial economy 
B)  gift economy 
C)  barter economy 
D)  subsistence economy 
E)  natural economy 
A)  industrial economy 
B)  gift economy 
C)  barter economy 
D)  subsistence economy 
E)  natural economy

Question 2

How do socially responsible firms positively impact consumers and the environment?

Accepted Answer

Enlightened companies encourage their ma

Question 3

Maria works for Sigma Inc., a firm that helps companies target and promote their products to the right markets. Sigma is most likely a ________.

Accepted Answer

A)  financial intermediary 
B)  physical distribution firm 
C)  marketing services agency 
D)  reseller 
E)  wholesaler 
A)  financial intermediary 
B)  physical distribution firm 
C)  marketing services agency 
D)  reseller 
E)  wholesaler

Question 4

Seth Hoffman's chain of travel agencies has identified the lesbian, gay, bisexual, and transgender community as a growing market that spends an increasing percentage of its income on travel. Which of the following would be the LEAST effective component of a marketing plan for Seth to take advantage of this opportunity?

Accepted Answer

A)  develop a presence on LGBT-oriented social networking sites 
B)  position his agency as focused on specialized experiences 
C)  implement a mass marketing campaign 
D)  place specially-targeted ads in gay-themed publications 
E)  advertise on LOGO, the cable television network aimed at gays and lesbians and their friends and family 
A)  develop a presence on LGBT-oriented social networking sites 
B)  position his agency as focused on specialized experiences 
C)  implement a mass marketing campaign 
D)  place specially-targeted ads in gay-themed publications 
E)  advertise on LOGO, the cable television network aimed at gays and lesbians and their friends and family

Question 5

The single most important demographic trend in the United States that marketers should understand is the changing family structure of the population.

Accepted Answer

A) True 
 B)False

Question 6

In the context of geographical shifts in population, the migration toward ________ areas has resulted in a rapid increase in the number of people who telecommute.

Accepted Answer

A)  urban 
B)  remote 
C)  rural 
D)  metropolitan 
E)  micropolitan 
A)  urban 
B)  remote 
C)  rural 
D)  metropolitan 
E)  micropolitan

Question 7

A firm dumping chemical wastes in the local waterbody is ________.

Accepted Answer

A)  actively resisting social change 
B)  contributing to organizational anarchy 
C)  engaging in a "do well by doing good" mission 
D)  adopting a proactive stance toward the marketing environment 
E)  contributing to increased pollution 
A)  actively resisting social change 
B)  contributing to organizational anarchy 
C)  engaging in a "do well by doing good" mission 
D)  adopting a proactive stance toward the marketing environment 
E)  contributing to increased pollution

Question 8

How do people's views of nature affect marketers?

Accepted Answer

People vary in their attitudes toward th

A country with a(n) ________ has rich markets for many different kinds of goods.

How do socially responsible firms positively impact consumers and the environment?

Maria works for Sigma Inc., a firm that helps companies target and promote their products to the right markets. Sigma is most likely a ________.

The single most important demographic trend in the United States that marketers should understand is the changing family structure of the population.

In the context of geographical shifts in population, the migration toward ________ areas has resulted in a rapid increase in the number of people who telecommute.

A firm dumping chemical wastes in the local waterbody is ________.

How do people's views of nature affect marketers?

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

New-Product Development and Product Life Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 3: Analyzing the Marketing Environment

A country with a(n) ________ has rich markets for many different kinds of goods.

How do socially responsible firms positively impact consumers and the environment?

Maria works for Sigma Inc., a firm that helps companies target and promote their products to the right markets. Sigma is most likely a ________.

The single most important demographic trend in the United States that marketers should understand is the changing family structure of the population.

In the context of geographical shifts in population, the migration toward ________ areas has resulted in a rapid increase in the number of people who telecommute.

A firm dumping chemical wastes in the local waterbody is ________.

How do people's views of nature affect marketers?

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

New-Product Development and Product Life Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters