Question 1

Discuss why business legislation is enacted. Provide examples.

Accepted Answer

Business legislation is enacted to prote

Question 2

Many firms today use RFID technology to ________.

Accepted Answer

A)  identify new target markets 
B)  analyze threats and opportunities in the macroenvironment 
C)  move toward environmental sustainability 
D)  track products through various points in the distribution channel 
E)  track patterns of online consumer behavior 
A)  identify new target markets 
B)  analyze threats and opportunities in the macroenvironment 
C)  move toward environmental sustainability 
D)  track products through various points in the distribution channel 
E)  track patterns of online consumer behavior

Question 3

Which of the following is a potential downside to using patriotic themes in marketing programs?

Accepted Answer

A)  Consumers rarely respond to patriotic marketing messages in a favorable manner. 
B)  A consumer's societal orientation has no visible impact on product consumption. 
C)  Patriotism could be viewed as an attempt to gain from a nation's triumphs. 
D)  Patriotic Americans may have less disposable income than reformers. 
E)  Mass marketing has limited appeal among patriotic Millennials. 
A)  Consumers rarely respond to patriotic marketing messages in a favorable manner. 
B)  A consumer's societal orientation has no visible impact on product consumption. 
C)  Patriotism could be viewed as an attempt to gain from a nation's triumphs. 
D)  Patriotic Americans may have less disposable income than reformers. 
E)  Mass marketing has limited appeal among patriotic Millennials.

Question 4

Which of the following situations is expected to enhance the use of targeted advertising messages by marketers?

Accepted Answer

A)  increase in derived demand in the market 
B)  increase in ethnic populations 
C)  rising global inflation rates 
D)  inadequate quality control 
E)  low advertising budgets 
A)  increase in derived demand in the market 
B)  increase in ethnic populations 
C)  rising global inflation rates 
D)  inadequate quality control 
E)  low advertising budgets

Question 5

Workers, managers, and members of the board are examples of ________ publics.

Accepted Answer

A)  general 
B)  internal 
C)  local 
D)  citizen-action 
E)  media 
A)  general 
B)  internal 
C)  local 
D)  citizen-action 
E)  media

Question 6

Which of the following is most likely influenced by marketers?

Accepted Answer

A)  population shifts 
B)  core cultural values 
C)  income distribution 
D)  ethnic diversity 
E)  media 
A)  population shifts 
B)  core cultural values 
C)  income distribution 
D)  ethnic diversity 
E)  media

Question 7

A country with a(n) ________ economy consumes most of its own agricultural and industrial outputs and offers few market opportunities.

Accepted Answer

A)  industrial 
B)  service 
C)  technological 
D)  subsistence 
E)  developing 
A)  industrial 
B)  service 
C)  technological 
D)  subsistence 
E)  developing

Question 8

A company or association's ________ is designed to help guide responses to complex social responsibility issues.

Accepted Answer

A)  code of ethics 
B)  marketing plan 
C)  non-disclosure policy 
D)  privacy policy 
E)  non-compete clause 
A)  code of ethics 
B)  marketing plan 
C)  non-disclosure policy 
D)  privacy policy 
E)  non-compete clause

Question 9

Why is it important for marketers to understand cultural swings?

Accepted Answer

Marketers want to predict cultural shift

Question 10

Prior to the Great Recession of 2008/2009, American consumer spending was careful and restrained.

Accepted Answer

A) True 
 B)False

Question 11

The interrelated departments within a company that influence marketing decisions form the ________ environment.

Accepted Answer

A)  cultural 
B)  economic 
C)  internal 
D)  political 
E)  technological 
A)  cultural 
B)  economic 
C)  internal 
D)  political 
E)  technological

Question 12

Why do population shifts interest marketers?

Accepted Answer

Population shifts interest marketers bec

Question 13

The physical environment affecting marketing activities is referred to as the ________ environment.

Accepted Answer

A)  economic 
B)  natural 
C)  cultural 
D)  political 
E)  social 
A)  economic 
B)  natural 
C)  cultural 
D)  political 
E)  social

Question 14

Which of the following is a component of a firm's microenvironment?

Accepted Answer

A)  customer demographics 
B)  economic recessions 
C)  population shifts 
D)  marketing intermediaries 
E)  technological changes 
A)  customer demographics 
B)  economic recessions 
C)  population shifts 
D)  marketing intermediaries 
E)  technological changes

Question 15

How have large retailers such as Walmart changed the dynamics of partnering with resellers?

Accepted Answer

Selecting and partnering with resellers

Question 16

Among the generational groups in U.S population, the ________ are still the wealthiest generation in U.S. history.

Accepted Answer

A)  baby boomers 
B)  Generation Xers 
C)  Millennials 
D)  echo boomers 
E)  Silent Generation 
A)  baby boomers 
B)  Generation Xers 
C)  Millennials 
D)  echo boomers 
E)  Silent Generation

Question 17

Briefly explain why Americans amassed record amounts of debt and why the free-spending trend has ended.

Accepted Answer

Americans spent freely, fueled

Question 18

Taurus Automobile's Arrow is the first mass-produced hybrid vehicle, known for its fuel efficiency and environmental friendliness. The Arrow is most likely to become popular in the ________ market.

Accepted Answer

A)  SOHO 
B)  LOHAS 
C)  LGBT 
D)  business 
E)  Millennials' 
A)  SOHO 
B)  LOHAS 
C)  LGBT 
D)  business 
E)  Millennials'

Question 19

Which of the following has lost population in the past two decades?

Accepted Answer

A)  California 
B)  Florida 
C)  the Western states 
D)  the Northeast states 
E)  the Southern states 
A)  California 
B)  Florida 
C)  the Western states 
D)  the Northeast states 
E)  the Southern states

Question 20

What does a traditional American household consist of?

Accepted Answer

The traditional hous

Discuss why business legislation is enacted. Provide examples.

Many firms today use RFID technology to ________.

Which of the following is a potential downside to using patriotic themes in marketing programs?

Which of the following situations is expected to enhance the use of targeted advertising messages by marketers?

Workers, managers, and members of the board are examples of ________ publics.

Which of the following is most likely influenced by marketers?

A country with a(n) ________ economy consumes most of its own agricultural and industrial outputs and offers few market opportunities.

A company or association's ________ is designed to help guide responses to complex social responsibility issues.

Why is it important for marketers to understand cultural swings?

Prior to the Great Recession of 2008/2009, American consumer spending was careful and restrained.

The interrelated departments within a company that influence marketing decisions form the ________ environment.

Why do population shifts interest marketers?

The physical environment affecting marketing activities is referred to as the ________ environment.

Which of the following is a component of a firm's microenvironment?

How have large retailers such as Walmart changed the dynamics of partnering with resellers?

Among the generational groups in U.S population, the ________ are still the wealthiest generation in U.S. history.

Briefly explain why Americans amassed record amounts of debt and why the free-spending trend has ended.

Taurus Automobile's Arrow is the first mass-produced hybrid vehicle, known for its fuel efficiency and environmental friendliness. The Arrow is most likely to become popular in the ________ market.

Which of the following has lost population in the past two decades?

What does a traditional American household consist of?

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

New-Product Development and Product Life Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 3: Analyzing the Marketing Environment

Discuss why business legislation is enacted. Provide examples.

Many firms today use RFID technology to ________.

Which of the following is a potential downside to using patriotic themes in marketing programs?

Which of the following situations is expected to enhance the use of targeted advertising messages by marketers?

Workers, managers, and members of the board are examples of ________ publics.

Which of the following is most likely influenced by marketers?

A country with a(n) ________ economy consumes most of its own agricultural and industrial outputs and offers few market opportunities.

A company or association's ________ is designed to help guide responses to complex social responsibility issues.

Why is it important for marketers to understand cultural swings?

Prior to the Great Recession of 2008/2009, American consumer spending was careful and restrained.

The interrelated departments within a company that influence marketing decisions form the ________ environment.

Why do population shifts interest marketers?

The physical environment affecting marketing activities is referred to as the ________ environment.

Which of the following is a component of a firm's microenvironment?

How have large retailers such as Walmart changed the dynamics of partnering with resellers?

Among the generational groups in U.S population, the ________ are still the wealthiest generation in U.S. history.

Briefly explain why Americans amassed record amounts of debt and why the free-spending trend has ended.

Taurus Automobile's Arrow is the first mass-produced hybrid vehicle, known for its fuel efficiency and environmental friendliness. The Arrow is most likely to become popular in the ________ market.

Which of the following has lost population in the past two decades?

What does a traditional American household consist of?

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Consumer Buyer Behavior

Business Markets and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

New-Product Development and Product Life Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

Creating Competitive Advantage

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters