Question 1

Buying an expensive set of underwear is most likely an attempt to satisfy which category of need?

Accepted Answer

A)  physiological 
B)  psychological 
C)  spiritual 
D)  social 
A)  physiological 
B)  psychological 
C)  spiritual 
D)  social

Question 2

Customer relationship management means the different things to different people.

Accepted Answer

A) True 
 B)False

Question 3

Buying or developing CRM software leads to higher customer retention.

Accepted Answer

A) True 
 B)False

Question 4

A growing number of marketers are using _____ software to form relationships with customers.

Accepted Answer

A)  Microsoft Access 
B)  Adobe Acrobat 7.0 
C)  Web 2.0 
D)  DreamMaker 3.0 
A)  Microsoft Access 
B)  Adobe Acrobat 7.0 
C)  Web 2.0 
D)  DreamMaker 3.0

Question 5

Nikita's decision to buy her shoes at same shop that her favorite professor patronizes is the result of which sociological influence?

Accepted Answer

A)  culture 
B)  opinion leaders 
C)  reference groups 
D)  social class 
A)  culture 
B)  opinion leaders 
C)  reference groups 
D)  social class

Question 6

You Make the Call-Situation 1
Jeremy Shepherd is the founder of PearlParadise.com, in Santa Monica, California. His jewelry business recognizes the importance of ensuring that customers keep them coming back.
However, Shepherd is uncertain as to which customer retention techniques he should use to develop a strong foundation of repeat customers. PearlParadise.com's Web site has the software capabilities to support customer interaction.
(Source: Melissa Campanelli, "Happy Returns," www.entrepreneur.com/mag/article/0,1539,312420,00.htm, January 2004.)

Accepted Answer

The answer of You Make the Call-Situation 1
Jeremy Shepherd is...

Question 7

Attending a wedding is most likely an attempt to satisfy which category of need?

Accepted Answer

A)  physiological 
B)  psychological 
C)  spiritual 
D)  social 
A)  physiological 
B)  psychological 
C)  spiritual 
D)  social

Question 8

Post-purchase dissonance and consumer complaints are both directly related to customer satisfaction.

Accepted Answer

A) True 
 B)False

Buying an expensive set of underwear is most likely an attempt to satisfy which category of need?

Customer relationship management means the different things to different people.

Buying or developing CRM software leads to higher customer retention.

A growing number of marketers are using _____ software to form relationships with customers.

Nikita's decision to buy her shoes at same shop that her favorite professor patronizes is the result of which sociological influence?

Attending a wedding is most likely an attempt to satisfy which category of need?

Post-purchase dissonance and consumer complaints are both directly related to customer satisfaction.

The Entrepreneurial Life

Entrepreneurial Integrity and Ethics

Getting Started

Franchises and Buyouts

The Family Business

The Business Plan: Visualizing the Dream

The Marketing Plan

The Human Resources Plan: Managers, Owners, Allies, and Directors

The Location Plan

Understanding a Firms Financial Statements

Forecasting Financial Requirements

A Firms Sources of Financing

Planning for the Harvest

Product and Supply Chain Management

Pricing and Credit Decisions

Promotional Planning

Global Opportunities for Small Business

Professional Management in the Entrepreneurial Firm

Managing Human Resources

Managing Operations

Managing the Firms Assets

Managing Risk in the Small Business

Filters

Exam 14: Building Customer Relationships

Buying an expensive set of underwear is most likely an attempt to satisfy which category of need?

Customer relationship management means the different things to different people.

Buying or developing CRM software leads to higher customer retention.

A growing number of marketers are using _____ software to form relationships with customers.

Nikita's decision to buy her shoes at same shop that her favorite professor patronizes is the result of which sociological influence?

Attending a wedding is most likely an attempt to satisfy which category of need?

Post-purchase dissonance and consumer complaints are both directly related to customer satisfaction.

The Entrepreneurial Life

Entrepreneurial Integrity and Ethics

Getting Started

Franchises and Buyouts

The Family Business

The Business Plan: Visualizing the Dream

The Marketing Plan

The Human Resources Plan: Managers, Owners, Allies, and Directors

The Location Plan

Understanding a Firms Financial Statements

Forecasting Financial Requirements

A Firms Sources of Financing

Planning for the Harvest

Product and Supply Chain Management

Pricing and Credit Decisions

Promotional Planning

Global Opportunities for Small Business

Professional Management in the Entrepreneurial Firm

Managing Human Resources

Managing Operations

Managing the Firms Assets

Managing Risk in the Small Business

Filters