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Exam 9: Crafting a Desired Positioning

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Exam 1: Understanding Social Marketing22 Questionsadd course
Exam 2: 10 Steps in the Strategic Marketing Planning Process25 Questionsadd course
Exam 3: Determining Research Needs and Options11 Questionsadd course
Exam 4: Choosing a Social Issue, Purpose, and Focus for Your Plan: Conducting a Situation Analysis18 Questionsadd course
Exam 5: Segmenting, Evaluating, and Selecting Target Audiences23 Questionsadd course
Exam 6: Setting Behavior Objectives and Target Goals18 Questionsadd course
Exam 7: Barriers, Benefits, Motivators, Competition and Influential Others23 Questionsadd course
Exam 9: Crafting a Desired Positioning5 Questionsadd course
Exam 10: Product: Creating a Product Platform15 Questionsadd course
Exam 11: Price: Determining Monetary and Nonmonetary Incentives and Disincentives14 Questionsadd course
Exam 12: Place: Making Access Convenient and Pleasant21 Questionsadd course
Exam 13: Promotion: Deciding on Messages, Messengers, and Creative Strategies20 Questionsadd course
Exam 14: Promotion: Selecting Communication Channels7 Questionsadd course
Exam 15: Developing a Plan for Monitoring and Evaluation17 Questionsadd course
Exam 16: Establishing Budgets and Finding Funding11 Questionsadd course
Exam 17: Creating an Implementation Plan and Sustaining Behavior12 Questionsadd course
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For the Marketing Highlight featuring the truth campaign, what type of positioning is this effort focused on?

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Competition-focused positioning 

What does a Positioning statement describe?

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How you want your target audience to see, think, know or feel about doing the behavior.

Why is crafting a Positioning statement after identify audience barriers and benefits and prior to developing the 4P strategy?

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The Positioning statement will highlight either the behavior, barriers , benefits or competition and will be used as inspiration for the 4P strategy.

Write a brief Positioning statement for an effort to influence gardeners to plant native plants.

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Identify the 5 types of Positioning statements and give an example of each one.

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